{"id":1479,"count":2,"description":"Efe Rak\u0131,\r\n\r\nEfe \u00fclkemizdeki distile alkoll\u00fc i\u00e7ki \u00fcretim ve sat\u0131\u015f\u0131na y\u00f6nelik devlet tekelinin kalkmas\u0131yla birlikte 2002 y\u0131l\u0131nda rak\u0131 \u00fcretimi i\u00e7in tesis \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.\r\n\r\nEfe, 2004 y\u0131l\u0131n\u0131n A\u011fustos ay\u0131nda \u00f6nce Almanya\u2019da, sonra da T\u00fcrkiye\u2019de t\u00fcketicilerle bulu\u015ftu ve ilk 6 ay i\u00e7erisinde t\u00fcm \u00fcretimin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesiyle hedeflerin \u00fczerinde bir sat\u0131\u015f ba\u015far\u0131s\u0131 yakalad\u0131.\r\n\r\nEfe\u2019nin pazarda bu kadar be\u011fenilmesi \u00fczerine artan talebi kar\u015f\u0131lamak i\u00e7in 2005 y\u0131l\u0131 itibariyle \u00fcretim kapasitesi y\u0131ll\u0131k 5 milyon litreden yakla\u015f\u0131k 14 milyon litreye \u00e7\u0131kar\u0131ld\u0131.\r\n\r\nEfe\u2019nin bug\u00fcnk\u00fc ba\u015far\u0131s\u0131n\u0131n ard\u0131nda t\u00fcketici be\u011fenilerinin yan\u0131 s\u0131ra, do\u011fru marka pozisyonlamas\u0131 ve inovasyonun rol\u00fc b\u00fcy\u00fck.\u00a0Al\u0131\u015fkanl\u0131k ve t\u00fcketici se\u00e7imlerinin bu derece k\u00f6kl\u00fc oldu\u011fu bir pazarda, t\u00fcketicilerin kar\u015f\u0131s\u0131na yepyeni bir \u00fcr\u00fcn olarak \u00e7\u0131kan Efe; pazar\u0131n bu zorlu yap\u0131s\u0131na ra\u011fmen sad\u0131k bir m\u00fc\u015fteri kitlesi olu\u015fturmay\u0131 ba\u015fard\u0131. Efe\u2019nin bundan sonraki pazarlama stratejileri aras\u0131nda Efe \u00fcr\u00fcnlerinin benzersiz lezzetini daha \u00e7ok insana ula\u015ft\u0131rmak var.\r\n\r\n<b>\u00a0<\/b>\r\n\r\nEfe\u2019nin t\u00fcketici g\u00fcvenli\u011fi konusunda sekt\u00f6re getirdi\u011fi ilkler de rakipleri taraf\u0131ndan takip edilen, Efe\u2019yi farkl\u0131 k\u0131lan \u00f6nemli bir ayr\u0131cal\u0131k. \u00dclkemizde ya\u015fanan sahte alkol skandal\u0131n\u0131n ortaya \u00e7\u0131kard\u0131\u011f\u0131 \u00fcz\u00fcc\u00fc sonu\u00e7lar neticesinde Efe g\u00fcvenlik anlam\u0131nda pek \u00e7ok yenili\u011fe imza att\u0131. Taklidi imkans\u0131z k\u0131lan, g\u00fcvenlik sistemli, bilyeli kapak uygulamas\u0131n\u0131 ilk kez Efe geli\u015ftirdi. Kapak a\u00e7\u0131ld\u0131\u011f\u0131nda ortaya \u00e7\u0131kan ve kapak tekrar kapat\u0131ld\u0131\u011f\u0131nda kaybolmayan k\u0131rm\u0131z\u0131 \u015ferit de g\u00fcvenli\u011fe y\u00f6nelik \u00f6nlemlerden bir di\u011feri. Bunun yan\u0131 s\u0131ra lazer ile yaz\u0131lan \u00fcretim kodu ve holograml\u0131 etiket de ekstra g\u00fcvenlik \u00f6nlemleri aras\u0131nda. T\u00fcm bunlar Efe\u2019nin g\u00fcvenli\u011fe verdi\u011fi \u00f6nemi s\u00fcrekli olarak vurguluyor.\r\n\r\nY\u0131llar boyunca sadece sat\u0131\u015f yap\u0131lan ve pazarlama ad\u0131na hi\u00e7bir faaliyet g\u00f6sterilmeyen rak\u0131 pazar\u0131nda, Efe yenilik\u00e7i bir vizyon ile ilklere imza at\u0131yor. \u00dclkemizdeki rak\u0131 k\u00fclt\u00fcr\u00fcn\u00fc canland\u0131rmak ve ya\u015fatmak i\u00e7in canla ba\u015fla \u00e7al\u0131\u015fan Efe, bu k\u00fclt\u00fcre katk\u0131da bulunmak i\u00e7in \u00fcr\u00fcn ve inovasyonlar geli\u015ftirmeye devam ediyor.\r\n\r\nEfe Rak\u0131\r\n\r\n<a href=\"http:\/\/www.efealkollu.com.tr\/index.php\/hakkimizda\/\">Kaynak<\/a>","link":"https:\/\/www.karekod.org\/blog\/tag\/efe-raki\/","name":"Efe Rak\u0131","slug":"efe-raki","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efe Rak\u0131 - Karekod Blog<\/title>\n<meta name=\"description\" content=\"Efe rak\u0131, 70 lik Efe Gold ka\u00e7 TL? Yeni gelen zamla birlikte 70\u2019lik Efe Gold rak\u0131 fiyat\u0131: 219,00 TL\u2019dir. En ucuz 35lik raki ka\u00e7 TL? En ucuz 35lik\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efe Rak\u0131 - Karekod Blog\" \/>\n<meta property=\"og:description\" content=\"Efe rak\u0131, 70 lik Efe Gold ka\u00e7 TL? Yeni gelen zamla birlikte 70\u2019lik Efe Gold rak\u0131 fiyat\u0131: 219,00 TL\u2019dir. En ucuz 35lik raki ka\u00e7 TL? 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