{"id":62546,"date":"2026-10-23T17:12:56","date_gmt":"2026-10-23T14:12:56","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=62546"},"modified":"2026-10-23T17:12:59","modified_gmt":"2026-10-23T14:12:59","slug":"kasim-indirimleri-2026-arastirmasi","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/","title":{"rendered":"Kas\u0131m \u0130ndirimleri 2026: T\u00fcrkiye&#8217;nin %94&#8217;\u00fc Al\u0131\u015fveri\u015fe Haz\u0131rlan\u0131yor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kas\u0131m indirimleri 2026<\/strong> d\u00f6nemine ili\u015fkin yeni ara\u015ft\u0131rma sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. PwC T\u00fcrkiye&#8217;nin Efsane Cuma ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrkiye&#8217;de ankete kat\u0131lan t\u00fcketicilerin %94&#8217;\u00fc kas\u0131m kampanyalar\u0131nda al\u0131\u015fveri\u015f yapmay\u0131 planl\u0131yor. Bu oran 2025&#8217;te %87, 2024&#8217;te ise %85 seviyesindeydi. Ancak ara\u015ft\u0131rman\u0131n dikkat \u00e7ekici sonucu yaln\u0131zca al\u0131\u015fveri\u015fe y\u00f6nelik ilginin artmas\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karekod Blog, 23 Ekim 2026 itibar\u0131yla PwC&#8217;nin \u00fc\u00e7 y\u0131ll\u0131k ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 ve Ticaret Bakanl\u0131\u011f\u0131n\u0131n yeni indirim d\u00fczenlemelerini kar\u015f\u0131la\u015ft\u0131rd\u0131. Ara\u015ft\u0131rma, T\u00fcrkiye&#8217;de al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini ve t\u00fcketicilerin ger\u00e7ek indirimleri anlamak i\u00e7in hangi y\u00f6ntemleri kulland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Hizli_Ozet_Kasim_Indirimleri_2026\" >H\u0131zl\u0131 \u00d6zet: Kas\u0131m \u0130ndirimleri 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Turkiyede_Kasim_Indirimlerine_Ilgi_Rekor_Seviyede\" >T\u00fcrkiye&#8217;de Kas\u0131m \u0130ndirimlerine \u0130lgi Rekor Seviyede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Kasim_Indirimlerinde_Alisveris_Davranislari_Nasil_Degisti_2024%E2%80%932026\" >Kas\u0131m \u0130ndirimlerinde Al\u0131\u015fveri\u015f Davran\u0131\u015flar\u0131 Nas\u0131l De\u011fi\u015fti? (2024\u20132026)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Tuketicilerin_54u_Indirimlerden_Once_Eski_Fiyatlara_Bakiyor\" >T\u00fcketicilerin %54&#8217;\u00fc \u0130ndirimlerden \u00d6nce Eski Fiyatlara Bak\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#2026da_Indirim_Reklamlarinda_Yeni_Kural_Son_10_Gunun_En_Dusuk_Fiyati\" >2026&#8217;da \u0130ndirim Reklamlar\u0131nda Yeni Kural: Son 10 G\u00fcn\u00fcn En D\u00fc\u015f\u00fck Fiyat\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Yapay_Zeka_ile_Alisveris_Arastirmasi_Yayginlasiyor\" >Yapay Zek\u00e2 ile Al\u0131\u015fveri\u015f Ara\u015ft\u0131rmas\u0131 Yayg\u0131nla\u015f\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Kasim_Indirimlerine_Ilgi_Artiyor_Harcama_Planlari_Daha_Temkinli\" >Kas\u0131m \u0130ndirimlerine \u0130lgi Art\u0131yor, Harcama Planlar\u0131 Daha Temkinli<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Internetten_Alisveris_mi_Magazadan_Alisveris_mi\" >\u0130nternetten Al\u0131\u015fveri\u015f mi, Ma\u011fazadan Al\u0131\u015fveri\u015f mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Kasim_Indirimleri_2026da_Nelere_Dikkat_Edilmeli\" >Kas\u0131m \u0130ndirimleri 2026&#8217;da Nelere Dikkat Edilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Black_Friday_ile_Kasim_Indirimleri_Ayni_Sey_mi\" >Black Friday ile Kas\u0131m \u0130ndirimleri Ayn\u0131 \u015eey mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Editorun_Degerlendirmesi_Kasim_2026nin_Asil_Degisimi_Ne\" >Edit\u00f6r\u00fcn De\u011ferlendirmesi: Kas\u0131m 2026&#8217;n\u0131n As\u0131l De\u011fi\u015fimi Ne?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Kasim_Indirimleri_2026_Hakkinda_Sikca_Sorulan_Sorular\" >Kas\u0131m \u0130ndirimleri 2026 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.karekod.org\/blog\/kasim-indirimleri-2026-arastirmasi\/#Kaynaklar\" >Kaynaklar<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizli_Ozet_Kasim_Indirimleri_2026\"><\/span>H\u0131zl\u0131 \u00d6zet: Kas\u0131m \u0130ndirimleri 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>G\u00f6sterge<\/th><th>2026 Sonucu<\/th><\/tr><tr><td>Kas\u0131m indirimlerinde al\u0131\u015fveri\u015f yapmay\u0131 planlayanlar<\/td><td>%94<\/td><\/tr><tr><td>\u0130ndirim haftas\u0131ndan \u00f6nce al\u0131\u015fveri\u015f plan\u0131 yapanlar<\/td><td>%61<\/td><\/tr><tr><td>\u00dcr\u00fcnlerin ge\u00e7mi\u015f fiyatlar\u0131n\u0131 kontrol edenler<\/td><td>%54<\/td><\/tr><tr><td>Fiyat kar\u015f\u0131la\u015ft\u0131rma ara\u00e7lar\u0131 kullananlar<\/td><td>%50<\/td><\/tr><tr><td>Farkl\u0131 sat\u0131c\u0131lar\u0131n fiyatlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131ranlar<\/td><td>%46<\/td><\/tr><tr><td>Al\u0131\u015fveri\u015fte yapay zek\u00e2 kullanmay\u0131 planlayanlar<\/td><td>%20<\/td><\/tr><tr><td>Harcamalar\u0131n online kanallara ayr\u0131lmas\u0131 planlanan pay\u0131<\/td><td>%69<\/td><\/tr><tr><td>\u00dcr\u00fcn ara\u015ft\u0131rmas\u0131nda fiyat kar\u015f\u0131la\u015ft\u0131rma ve f\u0131rsat sitelerini kullananlar<\/td><td>%43<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara\u015ft\u0131rman\u0131n en dikkat \u00e7ekici sonucu:<\/strong> Al\u0131\u015fveri\u015f yapma niyeti artmas\u0131na ra\u011fmen reel olarak daha fazla harcama yapmay\u0131 planlayanlar\u0131n oran\u0131 2025&#8217;teki %47 seviyesinden 2026&#8217;da %39&#8217;a geriledi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turkiyede_Kasim_Indirimlerine_Ilgi_Rekor_Seviyede\"><\/span>T\u00fcrkiye&#8217;de Kas\u0131m \u0130ndirimlerine \u0130lgi Rekor Seviyede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PwC T\u00fcrkiye&#8217;nin 21 Ekim 2026&#8217;da yay\u0131mlad\u0131\u011f\u0131 Efsane Cuma Dosyas\u0131, kas\u0131m ay\u0131 al\u0131\u015fveri\u015flerine y\u00f6nelik ilginin son \u00fc\u00e7 y\u0131lda d\u00fczenli olarak y\u00fckseldi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Y\u0131l<\/th><th>Al\u0131\u015fveri\u015f Yapmay\u0131 Planlayanlar<\/th><th>\u00d6nceki Y\u0131la G\u00f6re De\u011fi\u015fim<\/th><\/tr><tr><td>2024<\/td><td>%85<\/td><td>\u2014<\/td><\/tr><tr><td>2025<\/td><td>%87<\/td><td>+2 puan<\/td><\/tr><tr><td>2026<\/td><td>%94<\/td><td>+7 puan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2024 ile 2026 aras\u0131nda al\u0131\u015fveri\u015f yapmay\u0131 planlayanlar\u0131n oran\u0131 9 y\u00fczde puan artt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1049\" height=\"590\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-1049x590.webp\" alt=\"Kas\u0131m \u0130ndirimlerine \u0130lgi Rekor Seviyede\" class=\"wp-image-62548\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-1049x590.webp 1049w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-360x203.webp 360w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-730x411.webp 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-350x197.webp 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-1100x619.webp 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede-400x225.webp 400w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Kasim-Indirimlerine-Ilgi-Rekor-Seviyede.webp 1200w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><figcaption class=\"wp-element-caption\">Kas\u0131m \u0130ndirimlerine \u0130lgi Rekor Seviyede<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak bu sonu\u00e7, t\u00fcketicilerin %94&#8217;\u00fcn\u00fcn kesinlikle al\u0131\u015fveri\u015f yapaca\u011f\u0131 veya toplam harcama miktar\u0131n\u0131n ayn\u0131 oranda artaca\u011f\u0131 anlam\u0131na gelmiyor. Ara\u015ft\u0131rma, sat\u0131n alma niyetini \u00f6l\u00e7\u00fcyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avrupa&#8217;da Durum Nas\u0131l?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>B\u00f6lge<\/th><th>2025<\/th><th>2026<\/th><\/tr><tr><td>T\u00fcrkiye<\/td><td>%87<\/td><td>%94<\/td><\/tr><tr><td>Avrupa<\/td><td>%83<\/td><td>%89<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa&#8217;da da al\u0131\u015fveri\u015f niyeti artarken T\u00fcrkiye&#8217;deki ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131n\u0131n daha y\u00fcksek oranda al\u0131\u015fveri\u015f yapmay\u0131 planlad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye ile Avrupa aras\u0131ndaki fark 2026&#8217;da 5 y\u00fczde puan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kasim_Indirimlerinde_Alisveris_Davranislari_Nasil_Degisti_2024%E2%80%932026\"><\/span>Kas\u0131m \u0130ndirimlerinde Al\u0131\u015fveri\u015f Davran\u0131\u015flar\u0131 Nas\u0131l De\u011fi\u015fti? (2024\u20132026)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 y\u0131ll\u0131k sonu\u00e7lar, t\u00fcketicilerin yaln\u0131zca indirimleri beklemedi\u011fini, al\u0131\u015fveri\u015ften \u00f6nce daha fazla ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Al\u0131\u015fveri\u015f Davran\u0131\u015f\u0131<\/th><th>2024<\/th><th>2025<\/th><th>2026<\/th><\/tr><tr><td>Kas\u0131m indirimlerinde al\u0131\u015fveri\u015f niyeti<\/td><td>%85<\/td><td>%87<\/td><td>%94<\/td><\/tr><tr><td>Fiyat kar\u015f\u0131la\u015ft\u0131rma ve f\u0131rsat sitelerini kullanma<\/td><td>%32<\/td><td>%34<\/td><td>%43<\/td><\/tr><tr><td>\u00dcr\u00fcn ara\u015ft\u0131rmas\u0131nda pazaryerlerini kullanma<\/td><td>%77<\/td><td>%50<\/td><td>%28<\/td><\/tr><tr><td>Harcamalarda online kanallar\u0131n planlanan pay\u0131<\/td><td>%69<\/td><td>%72<\/td><td>%69<\/td><\/tr><tr><td>\u0130ndirim haftas\u0131ndan \u00f6nce al\u0131\u015fveri\u015fi planlama<\/td><td>%45<\/td><td>\u2014<\/td><td>%61<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Kaynak: PwC T\u00fcrkiye, 2024, 2025 ve 2026 Efsane Cuma ara\u015ft\u0131rmalar\u0131. \u00c7izgi, ilgili y\u0131l i\u00e7in ayn\u0131 tan\u0131mla do\u011frulanm\u0131\u015f kar\u015f\u0131la\u015ft\u0131rma de\u011ferinin kullan\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tabloda en belirgin de\u011fi\u015fimlerden biri \u00fcr\u00fcn ara\u015ft\u0131rma kaynaklar\u0131nda ya\u015fan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024&#8217;te ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %77&#8217;si \u00fcr\u00fcnleri incelemek i\u00e7in pazaryerlerinden yararland\u0131\u011f\u0131n\u0131 belirtirken bu oran 2026&#8217;da %28&#8217;e geriledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 d\u00f6nemde fiyat kar\u015f\u0131la\u015ft\u0131rma ve f\u0131rsat sitelerinden yararlananlar\u0131n oran\u0131 %32&#8217;den %43&#8217;e y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu de\u011fi\u015fim, pazaryerlerinden yap\u0131lan al\u0131\u015fveri\u015flerin ayn\u0131 oranda d\u00fc\u015ft\u00fc\u011f\u00fc anlam\u0131na gelmiyor.<\/strong> Veriler \u00fcr\u00fcnlerin sat\u0131n al\u0131nd\u0131\u011f\u0131 kanallar\u0131 de\u011fil, ara\u015ft\u0131rma amac\u0131yla ba\u015fvurulan kaynaklar\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuketicilerin_54u_Indirimlerden_Once_Eski_Fiyatlara_Bakiyor\"><\/span>T\u00fcketicilerin %54&#8217;\u00fc \u0130ndirimlerden \u00d6nce Eski Fiyatlara Bak\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2026 ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrkiye&#8217;deki t\u00fcketicilerin %54&#8217;\u00fc indirimlerin ger\u00e7ek olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in \u00fcr\u00fcnlerin fiyat ge\u00e7mi\u015fini kontrol ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di\u011fer y\u00f6ntemler ise \u015f\u00f6yle:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Kontrol Y\u00f6ntemi<\/th><th>T\u00fcrkiye<\/th><\/tr><tr><td>\u00dcr\u00fcn\u00fcn \u00f6nceki fiyatlar\u0131n\u0131 inceleme<\/td><td>%54<\/td><\/tr><tr><td>Fiyat kar\u015f\u0131la\u015ft\u0131rma uygulamas\u0131 kullanma<\/td><td>%50<\/td><\/tr><tr><td>Farkl\u0131 sat\u0131c\u0131lar\u0131n fiyatlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rma<\/td><td>%46<\/td><\/tr><tr><td>\u0130ndirimin ger\u00e7ekli\u011fini kontrol etmeyenler<\/td><td>%3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa&#8217;da \u00fcr\u00fcn\u00fcn fiyat ge\u00e7mi\u015fini kontrol edenlerin oran\u0131 %39.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1049\" height=\"590\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-1049x590.webp\" alt=\"Tu\u0308keticiler indirimi nas\u0131l kontrol ediyor\" class=\"wp-image-62549\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-1049x590.webp 1049w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-360x203.webp 360w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-730x411.webp 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-350x197.webp 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-1100x619.webp 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor-400x225.webp 400w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2026\/10\/Tuketiciler-indirimi-nasil-kontrol-ediyor.webp 1200w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><figcaption class=\"wp-element-caption\">Tu\u0308keticiler indirimi nas\u0131l kontrol ediyor<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6ylece T\u00fcrkiye&#8217;deki kat\u0131l\u0131mc\u0131larla Avrupa&#8217;dakiler aras\u0131nda 15 y\u00fczde puanl\u0131k fark ortaya \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ger\u00e7ek \u0130ndirim Nas\u0131l Anla\u015f\u0131l\u0131r?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir \u00fcr\u00fcn\u00fcn indirimli fiyat\u0131n\u0131 de\u011ferlendirirken yaln\u0131zca \u00fczeri \u00e7izili eski fiyata bakmak yeterli de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Fiyat Bilgisi<\/th><th>Tutar<\/th><\/tr><tr><td>Sat\u0131c\u0131n\u0131n g\u00f6sterdi\u011fi eski fiyat<\/td><td>1.500 TL<\/td><\/tr><tr><td>Son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck sat\u0131\u015f fiyat\u0131<\/td><td>1.200 TL<\/td><\/tr><tr><td>Kampanya fiyat\u0131<\/td><td>900 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eski fiyat olan 1.500 TL \u00fczerinden hesapland\u0131\u011f\u0131nda %40 indirim g\u00f6r\u00fcnt\u00fcs\u00fc olu\u015fuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak \u00fcr\u00fcn\u00fcn indirim ba\u015flang\u0131c\u0131ndan \u00f6nceki son 10 g\u00fcn i\u00e7erisindeki en d\u00fc\u015f\u00fck sat\u0131\u015f fiyat\u0131 1.200 TL ise ayn\u0131 kampanyan\u0131n bu fiyat esas al\u0131narak hesaplanan indirimi %25.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00f6rnek varsay\u0131msald\u0131r; belirli bir sat\u0131c\u0131n\u0131n ger\u00e7ek fiyatland\u0131rmas\u0131n\u0131 temsil etmez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2026da_Indirim_Reklamlarinda_Yeni_Kural_Son_10_Gunun_En_Dusuk_Fiyati\"><\/span>2026&#8217;da \u0130ndirim Reklamlar\u0131nda Yeni Kural: Son 10 G\u00fcn\u00fcn En D\u00fc\u015f\u00fck Fiyat\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ticaret Bakanl\u0131\u011f\u0131n\u0131n 1 A\u011fustos 2026&#8217;da y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00fczenlemesine g\u00f6re indirimli sat\u0131\u015f reklamlar\u0131nda, indirim ba\u015flamadan \u00f6nceki son 10 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u0131n esas al\u0131nmas\u0131 gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00fczenleme, y\u00fcksek g\u00f6sterilen eski fiyatlarla t\u00fcketicilere ger\u00e7ekte oldu\u011fundan daha b\u00fcy\u00fck indirim yap\u0131ld\u0131\u011f\u0131 izlenimi verilmesinin \u00f6nlenmesini ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni kurallar belirli ko\u015fullara ba\u011fl\u0131 indirimleri ve kolay eri\u015filebilir sadakat kart\u0131 kampanyalar\u0131n\u0131 da kaps\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ticaret Bakanl\u0131\u011f\u0131 Ekim 2026&#8217;da Ne A\u00e7\u0131klad\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bakanl\u0131\u011f\u0131n 16 Ekim 2026 tarihli duyurusuna g\u00f6re Reklam Kurulu, 8 Ekim toplant\u0131s\u0131nda 161 dosyay\u0131 karara ba\u011flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu incelemelerde 136 dosyada reklam durdurma karar\u0131 verilirken toplam 17,2 milyon TL idari para cezas\u0131 uyguland\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ncelemelerde ger\u00e7e\u011fi yans\u0131tmayan y\u00fcksek indirim iddialar\u0131 ve indirim \u00f6ncesi fiyat\u0131n do\u011fru g\u00f6sterilmemesi gibi uygulamalar dikkat \u00e7ekti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla kas\u0131m kampanyalar\u0131nda t\u00fcketicilerin indirim etiketlerini sorgulamas\u0131 yaln\u0131zca ki\u015fisel tasarruf al\u0131\u015fkanl\u0131\u011f\u0131 de\u011fil, g\u00fcncel t\u00fcketici mevzuat\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapay_Zeka_ile_Alisveris_Arastirmasi_Yayginlasiyor\"><\/span>Yapay Zek\u00e2 ile Al\u0131\u015fveri\u015f Ara\u015ft\u0131rmas\u0131 Yayg\u0131nla\u015f\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kas\u0131m 2026 al\u0131\u015fveri\u015flerinde \u00f6ne \u00e7\u0131kan bir ba\u015fka de\u011fi\u015fim ise yapay zek\u00e2 kullan\u0131m\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PwC ara\u015ft\u0131rmas\u0131na g\u00f6re al\u0131\u015fveri\u015f \u00f6ncesi yapay zek\u00e2 asistanlar\u0131ndan yararlanmay\u0131 planlayanlar\u0131n oran\u0131 2025&#8217;te %13 iken 2026&#8217;da %20&#8217;ye y\u00fckseldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zek\u00e2n\u0131n kullan\u0131m alanlar\u0131 ise birbirinden farkl\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Kullan\u0131m Amac\u0131<\/th><th>2026 Oran\u0131<\/th><\/tr><tr><td>\u00dcr\u00fcn \u00f6zelliklerini ve yorumlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rma<\/td><td>%33<\/td><\/tr><tr><td>\u0130ndirimlerin ger\u00e7ekli\u011fini kontrol etme<\/td><td>%29<\/td><\/tr><tr><td>\u0130htiyaca uygun \u00fcr\u00fcnleri bulma<\/td><td>%27<\/td><\/tr><tr><td>Farkl\u0131 markalar\u0131n fiyatlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rma<\/td><td>%25<\/td><\/tr><tr><td>Al\u0131\u015fveri\u015fin yapay zek\u00e2 taraf\u0131ndan tamamlanmas\u0131n\u0131 isteme<\/td><td>%12<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Y\u00fczdeler farkl\u0131 sorulara verilen yan\u0131tlar\u0131 temsil ediyor. Bu nedenle toplamlar\u0131 %100 olmak zorunda de\u011fil.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketiciler yapay zek\u00e2y\u0131 daha \u00e7ok \u00fcr\u00fcn ara\u015ft\u0131rmak ve alternatifleri incelemek i\u00e7in de\u011ferlendirmeye a\u00e7\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131l\u0131k kendi ad\u0131na al\u0131\u015fveri\u015f i\u015fleminin tamamlanmas\u0131n\u0131 isteyenlerin oran\u0131 daha d\u00fc\u015f\u00fck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yapay Zek\u00e2 ile \u0130ndirim Kontrol\u00fc Yap\u0131l\u0131r m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zek\u00e2 \u00fcr\u00fcn \u00f6zelliklerini, teknik farkl\u0131l\u0131klar\u0131 ve fiyat tablolar\u0131n\u0131 anlamaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak ge\u00e7mi\u015f fiyatlara ili\u015fkin g\u00fcvenilir veri sa\u011flanmad\u0131\u011f\u0131nda bir indirimin ger\u00e7ekten avantajl\u0131 olup olmad\u0131\u011f\u0131n\u0131 kesin olarak s\u00f6yleyemez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle al\u0131\u015fveri\u015fte yapay zek\u00e2dan al\u0131nan yan\u0131tlar\u0131n g\u00fcncel sat\u0131c\u0131 fiyatlar\u0131, ger\u00e7ek \u00fcr\u00fcn sayfalar\u0131 ve fiyat ge\u00e7mi\u015fi kay\u0131tlar\u0131yla do\u011frulanmas\u0131 gerekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kasim_Indirimlerine_Ilgi_Artiyor_Harcama_Planlari_Daha_Temkinli\"><\/span>Kas\u0131m \u0130ndirimlerine \u0130lgi Art\u0131yor, Harcama Planlar\u0131 Daha Temkinli<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rman\u0131n bir ba\u015fka dikkat \u00e7ekici sonucu, al\u0131\u015fveri\u015f niyeti y\u00fckselirken b\u00fct\u00e7e beklentilerinin daha temkinli h\u00e2le gelmesi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Harcama Plan\u0131<\/th><th>2025<\/th><th>2026<\/th><\/tr><tr><td>Reel olarak daha fazla harcamay\u0131 planlayanlar<\/td><td>%47<\/td><td>%39<\/td><\/tr><tr><td>Daha az harcamay\u0131 planlayanlar<\/td><td>%13<\/td><td>%20<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, ankete kat\u0131lanlar\u0131n daha b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fcn kas\u0131m indirimleriyle ilgilendi\u011fini ancak ge\u00e7en y\u0131la g\u00f6re reel harcamalar\u0131n\u0131 art\u0131rma konusunda daha temkinli oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha az harcama yapmay\u0131 planlayan t\u00fcketicilerin %55&#8217;i b\u00fct\u00e7esini daha dikkatli y\u00f6netti\u011fini, %52&#8217;si ise harcayabilece\u011fi paran\u0131n azald\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu iki oran ayr\u0131 gerek\u00e7eleri g\u00f6steriyor; kat\u0131l\u0131mc\u0131lar birden fazla gerek\u00e7e belirtmi\u015f olabilece\u011finden toplanmamal\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internetten_Alisveris_mi_Magazadan_Alisveris_mi\"><\/span>\u0130nternetten Al\u0131\u015fveri\u015f mi, Ma\u011fazadan Al\u0131\u015fveri\u015f mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;deki t\u00fcketiciler 2026&#8217;da kas\u0131m kampanyas\u0131 harcamalar\u0131n\u0131n yakla\u015f\u0131k %69&#8217;unu online kanallardan, %31&#8217;ini fiziksel ma\u011fazalardan ger\u00e7ekle\u015ftirmeyi planl\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Y\u0131l<\/th><th>Online Harcama Pay\u0131<\/th><th>Ma\u011faza Harcama Pay\u0131<\/th><\/tr><tr><td>2024<\/td><td>%69<\/td><td>%31<\/td><\/tr><tr><td>2025<\/td><td>%72<\/td><td>%28<\/td><\/tr><tr><td>2026<\/td><td>%69<\/td><td>%31<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2025&#8217;e g\u00f6re online harcama pay\u0131n\u0131n 3 y\u00fczde puan gerilemesi, fiziksel ma\u011fazalar\u0131n \u00f6nemini korudu\u011funa i\u015faret ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak bu oranlar tamamlanm\u0131\u015f sat\u0131\u015flar\u0131n de\u011fil, t\u00fcketicilerin planlad\u0131\u011f\u0131 harcama da\u011f\u0131l\u0131m\u0131n\u0131n sonu\u00e7lar\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kasim_Indirimleri_2026da_Nelere_Dikkat_Edilmeli\"><\/span>Kas\u0131m \u0130ndirimleri 2026&#8217;da Nelere Dikkat Edilmeli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kas\u0131m al\u0131\u015fveri\u015flerinden \u00f6nce haz\u0131rlanan bir ihtiya\u00e7 listesi, kampanya s\u0131ras\u0131nda plans\u0131z harcamalar\u0131n \u00f6n\u00fcne ge\u00e7meye yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle telefon, bilgisayar, k\u00fc\u00e7\u00fck ev aletleri ve elektronik \u00fcr\u00fcnler gibi y\u00fcksek tutarl\u0131 al\u0131\u015fveri\u015flerde a\u015fa\u011f\u0131daki kontroller yap\u0131lmal\u0131:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn model kodu ve teknik \u00f6zellikleri kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131.<\/li>\n\n\n\n<li>\u0130ndirim \u00f6ncesindeki fiyat ge\u00e7mi\u015fi incelenmeli.<\/li>\n\n\n\n<li>Ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 sat\u0131c\u0131lardaki fiyat\u0131na bak\u0131lmal\u0131.<\/li>\n\n\n\n<li>Kargo ve di\u011fer \u00fccretler toplam maliyete dahil edilmeli.<\/li>\n\n\n\n<li>Kuponlar\u0131n minimum harcama \u015fartlar\u0131 kontrol edilmeli.<\/li>\n\n\n\n<li>Kredi kart\u0131 taksitleri ve olas\u0131 ek masraflar de\u011ferlendirilmelidir.<\/li>\n\n\n\n<li>\u0130ade ko\u015fullar\u0131 ve sat\u0131c\u0131 bilgileri kontrol edilmeli.<\/li>\n\n\n\n<li>\u00dcr\u00fcne ger\u00e7ekten ihtiya\u00e7 duyulup duyulmad\u0131\u011f\u0131 de\u011ferlendirilmelidir.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Trendyol&#8217;da Kas\u0131m \u0130ndirimleri Nas\u0131l Takip Edilir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kas\u0131m d\u00f6neminde \u00fcr\u00fcn fiyatlar\u0131n\u0131n yan\u0131nda indirim kuponlar\u0131, sepette indirimler ve kart kampanyalar\u0131 da toplam \u00f6deme tutar\u0131n\u0131 etkileyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcncel kupon sistemini ve kullan\u0131m ko\u015fullar\u0131n\u0131 \u00f6\u011frenmek isteyenler <a href=\"https:\/\/www.karekod.org\/blog\/trendyol-indirim-kuponlari-ve-guncel-trendyol-kampanyalari\/\">Trendyol indirim kuponlar\u0131<\/a> ara\u015ft\u0131rmas\u0131na g\u00f6z atabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kupon kullanmak tek ba\u015f\u0131na \u00fcr\u00fcn\u00fcn piyasadaki en uygun fiyata sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6stermez. Nihai sepet tutar\u0131 farkl\u0131 sat\u0131c\u0131larla kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_ile_Kasim_Indirimleri_Ayni_Sey_mi\"><\/span>Black Friday ile Kas\u0131m \u0130ndirimleri Ayn\u0131 \u015eey mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday, ABD&#8217;de \u015e\u00fckran G\u00fcn\u00fc&#8217;n\u00fc takip eden cuma g\u00fcn\u00fcnde ba\u015flayan geleneksel al\u0131\u015fveri\u015f etkinli\u011fidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;de ise Efsane Cuma, Muhte\u015fem Cuma ve \u00e7e\u015fitli marka kampanyalar\u0131 \u00e7o\u011fu zaman kas\u0131m ay\u0131n\u0131n daha geni\u015f bir b\u00f6l\u00fcm\u00fcne yay\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle b\u00fct\u00fcn indirim kampanyalar\u0131n\u0131n tek bir g\u00fcnde ba\u015flamas\u0131 veya sona ermesi gerekmiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinli\u011fin ge\u00e7mi\u015fi ve al\u0131\u015fveri\u015f k\u00fclt\u00fcr\u00fcndeki yeri hakk\u0131nda daha fazla bilgi i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/black-friday-alisveris-rehberi\/\">Black Friday al\u0131\u015fveri\u015f rehberi<\/a> incelenebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Editorun_Degerlendirmesi_Kasim_2026nin_Asil_Degisimi_Ne\"><\/span>Edit\u00f6r\u00fcn De\u011ferlendirmesi: Kas\u0131m 2026&#8217;n\u0131n As\u0131l De\u011fi\u015fimi Ne?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Karekod Blog&#8217;un \u00fc\u00e7 y\u0131ll\u0131k ara\u015ft\u0131rma kar\u015f\u0131la\u015ft\u0131rmas\u0131nda en \u00f6nemli sonu\u00e7, indirim d\u00f6nemlerinin giderek daha fazla ara\u015ft\u0131rmayla kar\u015f\u0131lanmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024&#8217;te kas\u0131m kampanyalar\u0131nda al\u0131\u015fveri\u015f yapmay\u0131 planlayanlar\u0131n oran\u0131 %85 iken 2026&#8217;da %94&#8217;e ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak fiyat kar\u015f\u0131la\u015ft\u0131rma ve f\u0131rsat sitelerini kullananlar\u0131n oran\u0131 da ayn\u0131 d\u00f6nemde %32&#8217;den %43&#8217;e \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir ba\u015fka ifadeyle, t\u00fcketiciler yaln\u0131zca indirim ilanlar\u0131n\u0131 takip etmekle yetinmiyor; fiyatlar\u0131n ge\u00e7mi\u015fini ara\u015ft\u0131r\u0131yor, farkl\u0131 sat\u0131c\u0131lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131yor ve kampanya avantajlar\u0131n\u0131 sorguluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026&#8217;n\u0131n dikkat \u00e7ekici farklar\u0131ndan biri de bu kontrollerin yapay zek\u00e2 destekli ara\u00e7larla yap\u0131lmaya ba\u015flanmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan reel harcamalar\u0131n\u0131 art\u0131rmay\u0131 planlayanlar\u0131n oran\u0131n\u0131n d\u00fc\u015fmesi, artan al\u0131\u015fveri\u015f ilgisinin mutlaka artan sat\u0131n alma g\u00fcc\u00fcne kar\u015f\u0131l\u0131k gelmedi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sonu\u00e7 olarak 2026 Kas\u0131m indirimleri yaln\u0131zca indirim oranlar\u0131yla de\u011fil, t\u00fcketicilerin fiyatlar\u0131 do\u011frulama davran\u0131\u015flar\u0131yla da \u00f6ne \u00e7\u0131k\u0131yor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kasim_Indirimleri_2026_Hakkinda_Sikca_Sorulan_Sorular\"><\/span>Kas\u0131m \u0130ndirimleri 2026 Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2026 Kas\u0131m indirimlerinde ka\u00e7 ki\u015fi al\u0131\u015fveri\u015f yapacak?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PwC T\u00fcrkiye ara\u015ft\u0131rmas\u0131na kat\u0131lan t\u00fcketicilerin %94&#8217;\u00fc kas\u0131m indirimlerinde en az bir \u00fcr\u00fcn sat\u0131n almay\u0131 olas\u0131 g\u00f6r\u00fcyor. Bu oran, ger\u00e7ekle\u015fmi\u015f al\u0131\u015fveri\u015f miktar\u0131 de\u011fil, sat\u0131n alma niyetini g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2026&#8217;da indirimlerde eski fiyat nas\u0131l hesaplan\u0131yor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1 A\u011fustos 2026&#8217;da y\u00fcr\u00fcrl\u00fc\u011fe giren genel d\u00fczenlemeye g\u00f6re indirimli sat\u0131\u015f reklamlar\u0131nda indirim ba\u015flamadan \u00f6nceki son 10 g\u00fcn i\u00e7erisinde uygulanan en d\u00fc\u015f\u00fck fiyat esas al\u0131n\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yapay zek\u00e2 indirimleri kar\u015f\u0131la\u015ft\u0131rabilir mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn \u00f6zellikleri, alternatif markalar ve mevcut fiyat bilgilerini kar\u015f\u0131la\u015ft\u0131rmaya yard\u0131mc\u0131 olabilir. Ancak g\u00fcncel fiyat ve ge\u00e7mi\u015f fiyat verisi bulunmad\u0131\u011f\u0131nda tek ba\u015f\u0131na g\u00fcvenilir indirim do\u011frulamas\u0131 yapamaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2026&#8217;da online al\u0131\u015fveri\u015f artacak m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rmaya g\u00f6re t\u00fcketiciler kas\u0131m kampanyas\u0131 harcamalar\u0131n\u0131n %69&#8217;unu online kanallarda ger\u00e7ekle\u015ftirmeyi planl\u0131yor. Bu oran 2025&#8217;te %72 idi. Veriler ger\u00e7ekle\u015fen sat\u0131\u015flar yerine harcama planlar\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Black Friday kampanyalar\u0131nda her \u00fcr\u00fcn ger\u00e7ekten indirimli mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. Her kampanya ayn\u0131 d\u00fczeyde fiyat avantaj\u0131 sa\u011flamaz. Bir \u00fcr\u00fcn\u00fcn indirimli olarak sunulmas\u0131, ba\u015fka sat\u0131c\u0131larda daha uygun fiyata bulunamayaca\u011f\u0131 anlam\u0131na gelmez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kaynaklar\"><\/span>Kaynaklar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PwC T\u00fcrkiye \u2013 Efsane Cuma Dosyas\u0131 2026<\/li>\n\n\n\n<li>PwC T\u00fcrkiye \u2013 Efsane Cuma Dosyas\u0131 2025<\/li>\n\n\n\n<li>PwC T\u00fcrkiye \u2013 Efsane Cuma Dosyas\u0131 2024<\/li>\n\n\n\n<li>Ticaret Bakanl\u0131\u011f\u0131 \u2013 \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131nda \u015eeffafl\u0131\u011f\u0131 Art\u0131racak Yeni D\u00fczenleme<\/li>\n\n\n\n<li>Ticaret Bakanl\u0131\u011f\u0131 \u2013 Ekim 2026 Reklam Kurulu Kararlar\u0131 ve Aldat\u0131c\u0131 Reklam Denetimleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara\u015ft\u0131rma tarihi:<\/strong> 23 Ekim 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara\u015ft\u0131rma y\u00f6ntemi:<\/strong> PwC T\u00fcrkiye&#8217;nin \u00fc\u00e7 y\u0131ll\u0131k Efsane Cuma \u00e7al\u0131\u015fmalar\u0131 ve Ticaret Bakanl\u0131\u011f\u0131n\u0131n 2026 d\u00fczenleme ve denetim a\u00e7\u0131klamalar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. 2026 PwC ara\u015ft\u0131rmas\u0131 29 Eyl\u00fcl\u20139 Ekim d\u00f6neminde online anket y\u00f6ntemiyle ger\u00e7ekle\u015ftirilmi\u015ftir. Anket sonu\u00e7lar\u0131 t\u00fcketicilerin beyanlar\u0131na dayan\u0131r ve ger\u00e7ekle\u015fen sat\u0131\u015f verileriyle ayn\u0131 anlama gelmez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kas\u0131m indirimleri 2026 d\u00f6nemine ili\u015fkin yeni ara\u015ft\u0131rma sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. PwC T\u00fcrkiye&#8217;nin Efsane Cuma ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrkiye&#8217;de ankete kat\u0131lan t\u00fcketicilerin %94&#8217;\u00fc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3958,53],"tags":[7347],"class_list":["post-62546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-haberler","tag-google-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas\u0131m \u0130ndirimleri 2026: Al\u0131\u015fveri\u015fte S\u00fcrprizi<\/title>\n<meta name=\"description\" content=\"Kas\u0131m indirimleri 2026 ara\u015ft\u0131rmas\u0131 a\u00e7\u0131kland\u0131! 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