{"id":47605,"date":"2025-07-17T17:45:00","date_gmt":"2025-07-17T14:45:00","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=47605"},"modified":"2026-02-11T16:38:43","modified_gmt":"2026-02-11T13:38:43","slug":"dunya-sampanya-ligi","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/","title":{"rendered":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor"},"content":{"rendered":"\n<p>17 Temmuz 2025\u2019te Dr. Burkay Adal\u0131\u011f (@Meleklerin_Payi) taraf\u0131ndan X platformunda payla\u015f\u0131lan g\u00fcncel veriler, <strong>D\u00fcnya \u015eampanya Ligi<\/strong>\u2019nde 2023 ve 2024 y\u0131llar\u0131na ait sat\u0131\u015f rakamlar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi. Milyon kasa (her biri 9 litre) baz\u0131nda a\u00e7\u0131klanan bu istatistikler, sekt\u00f6rdeki lider markalar\u0131n performans\u0131n\u0131 net bi\u00e7imde ortaya koyarken, k\u00fcresel \u015fampanya pazar\u0131nda ya\u015fanan daralmay\u0131 da belgeledi. Bu yaz\u0131da, d\u00fcnya genelinde en \u00e7ok satan 10 \u015fampanya markas\u0131n\u0131n s\u0131raland\u0131\u011f\u0131 <strong>D\u00fcnya \u015eampanya Ligi<\/strong>&#8216;ne dair analizleri ve dikkat \u00e7eken geli\u015fmeleri bulacaks\u0131n\u0131z.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#Dunya_Sampanya_Ligi_Verileri\" >D\u00fcnya \u015eampanya Ligi Verileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#Genel_Gorunum_Dunya_Sampanya_Liginde_Kuculme_Egilim\" >Genel G\u00f6r\u00fcn\u00fcm: D\u00fcnya \u015eampanya Ligi\u2019nde K\u00fc\u00e7\u00fclme E\u011filim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#Dunya_Sampanya_Liginde_Dikkat_Ceken_Trendler\" >D\u00fcnya \u015eampanya Ligi\u2019nde Dikkat \u00c7eken Trendler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#Dunya_Sampanya_Liginin_Gelecegi_Umut_Veren_Rakamlar\" >D\u00fcnya \u015eampanya Ligi&#8217;nin Gelece\u011fi: Umut Veren Rakamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#Sonuc_Dunya_Sampanya_Liginde_Kartlar_Yeniden_Dagitiliyor\" >Sonu\u00e7: D\u00fcnya \u015eampanya Ligi\u2019nde Kartlar Yeniden Da\u011f\u0131t\u0131l\u0131yor<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dunya_Sampanya_Ligi_Verileri\"><\/span><strong>D\u00fcnya \u015eampanya Ligi Verileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>S\u0131ra<\/th><th>Marka<\/th><th>\u015eirket<\/th><th>2023 (Mn Kasa)<\/th><th>2024 (Mn Kasa)<\/th><th>De\u011fi\u015fim (%)<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Mo\u00ebt &amp; Chandon<\/td><td>LVMH<\/td><td>3.000<\/td><td>2.775<\/td><td>-7,5%<\/td><\/tr><tr><td>2<\/td><td>Veuve Clicquot<\/td><td>LVMH<\/td><td>1.700<\/td><td>1.590<\/td><td>-6,5%<\/td><\/tr><tr><td>3<\/td><td>Nicolas Feuillatte<\/td><td>CV-CNF<\/td><td>870<\/td><td>800<\/td><td>-8,0%<\/td><\/tr><tr><td>4<\/td><td>Mumm<\/td><td>Pernod Ricard<\/td><td>560<\/td><td>510<\/td><td>-8,5%<\/td><\/tr><tr><td>5<\/td><td>Laurent-Perrier<\/td><td>Veuve Laurent-Perrier &amp; Co<\/td><td>500<\/td><td>450<\/td><td>-9,6%<\/td><\/tr><tr><td>6<\/td><td>Pommery<\/td><td>Vranken-Pommery Monopole<\/td><td>385<\/td><td>350<\/td><td>-9,3%<\/td><\/tr><tr><td>7<\/td><td>Lanson<\/td><td>Lanson-BCC<\/td><td>345<\/td><td>300<\/td><td>-12,5%<\/td><\/tr><tr><td>8<\/td><td>Piper-Heidsieck<\/td><td>EPI<\/td><td>370<\/td><td>295<\/td><td>-20,8%<\/td><\/tr><tr><td>9<\/td><td>Perrier-Jou\u00ebt<\/td><td>Pernod Ricard<\/td><td>310<\/td><td>290<\/td><td>-5,0%<\/td><\/tr><tr><td>10<\/td><td>Taittinger<\/td><td>Champagne Taittinger<\/td><td>300<\/td><td>275<\/td><td>-7,5%<\/td><\/tr><tr><td><\/td><td><strong>Toplam (\u0130lk 10)<\/strong><\/td><td><\/td><td><strong>8.330<\/strong><\/td><td><strong>7.635<\/strong><\/td><td><strong>-8,3%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genel_Gorunum_Dunya_Sampanya_Liginde_Kuculme_Egilim\"><\/span><strong>Genel G\u00f6r\u00fcn\u00fcm: D\u00fcnya \u015eampanya Ligi\u2019nde K\u00fc\u00e7\u00fclme E\u011filim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa <a href=\"https:\/\/www.karekod.org\/blog\/sampanya-fiyatlari-2022-kopuklu-sarap\/\">\u015fampanya<\/a> satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek sekt\u00f6rdeki genel k\u00fc\u00e7\u00fclmeyi %8,3 ile teyit etmi\u015f oldu. Bu d\u00fc\u015f\u00fc\u015f, \u015fampanyan\u0131n k\u00fcresel l\u00fcks t\u00fcketim harcamalar\u0131ndaki k\u0131r\u0131lgan yap\u0131s\u0131na dair g\u00fc\u00e7l\u00fc bir i\u015faret.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"590\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-760x590.webp\" alt=\"Du\u0308nya S\u0327ampanya Ligi\" class=\"wp-image-47608\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-760x590.webp 760w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-360x279.webp 360w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-730x566.webp 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-350x272.webp 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1100x853.webp 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi.webp 1200w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\">Du\u0308nya S\u0327ampanya Ligi<\/figcaption><\/figure>\n\n\n\n<p>Mo\u00ebt &amp; Chandon, 2.775 milyon kasa ile h\u00e2l\u00e2 <strong>D\u00fcnya \u015eampanya Ligi<\/strong> liderli\u011fini koruyor. Ancak %7,5\u2019lik d\u00fc\u015f\u00fc\u015f, en \u00fcst s\u0131radaki markalar\u0131n bile bu daralmadan muaf olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dunya_Sampanya_Liginde_Dikkat_Ceken_Trendler\"><\/span><strong>D\u00fcnya \u015eampanya Ligi\u2019nde Dikkat \u00c7eken Trendler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Piper-Heidsieck&#8217;in \u015eok Edici Gerilemesi (%20,8):<\/strong><br>Listenin en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ya\u015fayan marka, 370 milyon kasadan 295 milyona gerileyerek %20,8\u2019lik bir kay\u0131p ya\u015fad\u0131. Bu, marka stratejisinde radikal de\u011fi\u015fikliklere gidilmesini gerektirebilir.<\/li>\n\n\n\n<li><strong>Lanson\u2019un Zor Y\u0131l\u0131:<\/strong><br>%12,5\u2019lik k\u00fc\u00e7\u00fclme ile Lanson da ciddi kan kaybetti. Bu, markan\u0131n geleneksel pazarlarda rekabet bask\u0131s\u0131 alt\u0131nda kald\u0131\u011f\u0131n\u0131 g\u00f6steriyor olabilir.<\/li>\n\n\n\n<li><strong>Pernod Ricard Markalar\u0131n\u0131n G\u00f6rece Dayan\u0131kl\u0131l\u0131\u011f\u0131:<\/strong><br>Hem Mumm hem de Perrier-Jou\u00ebt, sekt\u00f6rdeki d\u00fc\u015f\u00fc\u015fe ra\u011fmen dengeli bir performans sergiledi. \u00d6zellikle Perrier-Jou\u00ebt\u2019in sadece %5 kay\u0131p ya\u015famas\u0131 dikkat \u00e7ekici.<\/li>\n\n\n\n<li><strong>Genel E\u011filim: Talep Daralmas\u0131 ve Yeni T\u00fcketici Davran\u0131\u015flar\u0131<\/strong><br>T\u00fcm markalarda ya\u015fanan k\u00fc\u00e7\u00fclme, yaln\u0131zca ekonomik belirsizliklerle de\u011fil; ayn\u0131 zamanda gen\u00e7 nesillerin \u015fampanya yerine daha farkl\u0131 i\u00e7ki t\u00fcrlerine y\u00f6nelmesiyle de a\u00e7\u0131klanabilir. S\u00fcrd\u00fcr\u00fclebilirlik kayg\u0131lar\u0131 da l\u00fcks i\u00e7ki tercihlerinde rol oynuyor.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dunya_Sampanya_Liginin_Gelecegi_Umut_Veren_Rakamlar\"><\/span><strong>D\u00fcnya \u015eampanya Ligi&#8217;nin Gelece\u011fi: Umut Veren Rakamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>K\u00fcresel \u015fampanya pazar\u0131n\u0131n 2025 y\u0131l\u0131nda <strong>8,32 milyar dolar<\/strong> seviyesine ula\u015fmas\u0131 bekleniyor. 2030\u2019a kadar ise y\u0131ll\u0131k %5,43&#8217;l\u00fck bir bile\u015fik b\u00fcy\u00fcme oran\u0131 (CAGR) ile <strong>10,84 milyar dolara<\/strong> y\u00fckselmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p>Bu b\u00fcy\u00fcme, sekt\u00f6rdeki daralmaya ra\u011fmen umut vadediyor. \u00d6zellikle Fransa, ABD ve Asya-Pasifik pazarlar\u0131nda artan t\u00fcketici fark\u0131ndal\u0131\u011f\u0131 ve premium \u00fcr\u00fcnlere y\u00f6nelim, toparlanman\u0131n h\u0131zlanabilece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc_Dunya_Sampanya_Liginde_Kartlar_Yeniden_Dagitiliyor\"><\/span><strong>Sonu\u00e7: D\u00fcnya \u015eampanya Ligi\u2019nde Kartlar Yeniden Da\u011f\u0131t\u0131l\u0131yor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dr. Burkay Adal\u0131\u011f\u2019\u0131n sundu\u011fu istatistikler, <strong>D\u00fcnya \u015eampanya Ligi<\/strong>&#8216;nde 2024 y\u0131l\u0131n\u0131n zorlu ge\u00e7ti\u011fini kan\u0131tl\u0131yor. Mo\u00ebt &amp; Chandon gibi devler bile k\u00fc\u00e7\u00fclmeden etkilenirken, Piper-Heidsieck gibi markalar dramatik d\u00fc\u015f\u00fc\u015flerle dikkat \u00e7ekiyor. Ancak orta ve uzun vadede pazar\u0131n yeniden b\u00fcy\u00fcme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p>Markalar\u0131n, yenilik\u00e7i pazarlama stratejileri, dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik temelli yakla\u015f\u0131mlarla bu daralmay\u0131 a\u015fabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. <strong>D\u00fcnya \u015eampanya Ligi<\/strong>, sadece rekabetin de\u011fil, ayn\u0131 zamanda adaptasyonun da en iyi \u00f6rneklerinden biri olmaya devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17 Temmuz 2025\u2019te Dr. Burkay Adal\u0131\u011f (@Meleklerin_Payi) taraf\u0131ndan X platformunda payla\u015f\u0131lan g\u00fcncel veriler, D\u00fcnya \u015eampanya Ligi\u2019nde 2023 ve 2024 y\u0131llar\u0131na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-47605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pozitif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog<\/title>\n<meta name=\"description\" content=\"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/\" \/>\n<meta property=\"og:site_name\" content=\"Karekod Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QarMenu\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mentor.perplexed\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T14:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T13:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Muharrem Emino\u011flu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@temassizmenu\" \/>\n<meta name=\"twitter:site\" content=\"@temassizmenu\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muharrem Emino\u011flu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/\"},\"author\":{\"name\":\"Muharrem Emino\u011flu\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/person\\\/8c87c879aca1c63c7438bf937a5da8bd\"},\"headline\":\"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor\",\"datePublished\":\"2025-07-17T14:45:00+00:00\",\"dateModified\":\"2026-02-11T13:38:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Dunya-Sampanya-Ligi-1.webp\",\"articleSection\":[\"Pozitif\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/\",\"name\":\"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Dunya-Sampanya-Ligi-1.webp\",\"datePublished\":\"2025-07-17T14:45:00+00:00\",\"dateModified\":\"2026-02-11T13:38:43+00:00\",\"description\":\"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Dunya-Sampanya-Ligi-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Dunya-Sampanya-Ligi-1.webp\",\"width\":1200,\"height\":675,\"caption\":\"D\u00fcnya \u015eampanya Ligi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/dunya-sampanya-ligi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pozitif\",\"item\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/category\\\/pozitif\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\",\"name\":\"Karekod Blog\",\"description\":\"2026 G\u00fcncel Alkol Fiyatlar\u0131 ve Piyasa Rehberi\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\"},\"alternateName\":\"Karekod Haber\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\",\"name\":\"Karekod Blog\",\"alternateName\":\"Karekod Haber\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-logo.webp\",\"contentUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-logo.webp\",\"width\":512,\"height\":384,\"caption\":\"Karekod Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/QarMenu\\\/\",\"https:\\\/\\\/x.com\\\/temassizmenu\",\"https:\\\/\\\/www.instagram.com\\\/qarmenu\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/karekod\\\/\",\"https:\\\/\\\/tr.pinterest.com\\\/dijitalmenu\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@qrmenu\",\"https:\\\/\\\/karekodmenu.tumblr.com\\\/\",\"https:\\\/\\\/karekod.medium.com\\\/\",\"https:\\\/\\\/www.diigo.com\\\/user\\\/karekod\",\"https:\\\/\\\/mastodon.social\\\/@karekod\",\"https:\\\/\\\/vk.com\\\/karekod\",\"https:\\\/\\\/flipboard.com\\\/@karekod\",\"https:\\\/\\\/www.quora.com\\\/profile\\\/Karekod-Haber\",\"https:\\\/\\\/note.com\\\/karekod\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/person\\\/8c87c879aca1c63c7438bf937a5da8bd\",\"name\":\"Muharrem Emino\u011flu\",\"pronouns\":\"he\\\/him\",\"description\":\"Veri analizi ve dijital raporlama s\u00fcre\u00e7lerinde yenilik\u00e7i yakla\u015f\u0131mlar benimseyerek s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri \u00fczerine \u00e7al\u0131\u015fmalar yap\u0131yorum. Teknoloji, ekonomi ve dijital pazarlama alanlar\u0131nda g\u00fcncel ve g\u00fcvenilir i\u00e7erikler \u00fcretiyorum.\",\"sameAs\":[\"https:\\\/\\\/www.karekod.org\",\"https:\\\/\\\/www.facebook.com\\\/mentor.perplexed\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mentorperplexed\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/eminoglu\\\/\",\"https:\\\/\\\/www.pinterest.de\\\/dijitalmenu\\\/\",\"https:\\\/\\\/x.com\\\/temassizmenu\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_vI-xTP9NegNfIqSGoesGg\",\"https:\\\/\\\/qrmenu.tumblr.com\\\/\"],\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/yazar\\\/muharrem-eminoglu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog","description":"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/","og_locale":"tr_TR","og_type":"article","og_title":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog","og_description":"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..","og_url":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/","og_site_name":"Karekod Blog","article_publisher":"https:\/\/www.facebook.com\/QarMenu\/","article_author":"https:\/\/www.facebook.com\/mentor.perplexed\/","article_published_time":"2025-07-17T14:45:00+00:00","article_modified_time":"2026-02-11T13:38:43+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp","type":"image\/webp"}],"author":"Muharrem Emino\u011flu","twitter_card":"summary_large_image","twitter_creator":"@temassizmenu","twitter_site":"@temassizmenu","twitter_misc":{"Yazan:":"Muharrem Emino\u011flu","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#article","isPartOf":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/"},"author":{"name":"Muharrem Emino\u011flu","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/person\/8c87c879aca1c63c7438bf937a5da8bd"},"headline":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor","datePublished":"2025-07-17T14:45:00+00:00","dateModified":"2026-02-11T13:38:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/www.karekod.org\/blog\/#organization"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp","articleSection":["Pozitif"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/","url":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/","name":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor - Karekod Blog","isPartOf":{"@id":"https:\/\/www.karekod.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#primaryimage"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp","datePublished":"2025-07-17T14:45:00+00:00","dateModified":"2026-02-11T13:38:43+00:00","description":"D\u00fcnya \u015eampanya Ligi: 2023 y\u0131l\u0131nda toplamda 8.33 milyon kasa \u015fampanya satan ilk 10 marka, 2024\u2019te bu rakam\u0131 7.635 milyon kasaya d\u00fc\u015f\u00fcrerek..","breadcrumb":{"@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#primaryimage","url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp","contentUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/07\/Dunya-Sampanya-Ligi-1.webp","width":1200,"height":675,"caption":"D\u00fcnya \u015eampanya Ligi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.karekod.org\/blog\/dunya-sampanya-ligi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.karekod.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Pozitif","item":"https:\/\/www.karekod.org\/blog\/category\/pozitif\/"},{"@type":"ListItem","position":3,"name":"D\u00fcnya \u015eampanya Ligi: Liderlik Mo\u00ebt &amp; Chandon\u2019da, Ancak K\u00fc\u00e7\u00fclme Alarm Veriyor"}]},{"@type":"WebSite","@id":"https:\/\/www.karekod.org\/blog\/#website","url":"https:\/\/www.karekod.org\/blog\/","name":"Karekod Blog","description":"2026 G\u00fcncel Alkol Fiyatlar\u0131 ve Piyasa Rehberi","publisher":{"@id":"https:\/\/www.karekod.org\/blog\/#organization"},"alternateName":"Karekod Haber","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.karekod.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.karekod.org\/blog\/#organization","name":"Karekod Blog","alternateName":"Karekod Haber","url":"https:\/\/www.karekod.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/01\/cropped-logo.webp","contentUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/01\/cropped-logo.webp","width":512,"height":384,"caption":"Karekod Blog"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/QarMenu\/","https:\/\/x.com\/temassizmenu","https:\/\/www.instagram.com\/qarmenu\/","https:\/\/www.linkedin.com\/company\/karekod\/","https:\/\/tr.pinterest.com\/dijitalmenu\/","https:\/\/www.youtube.com\/@qrmenu","https:\/\/karekodmenu.tumblr.com\/","https:\/\/karekod.medium.com\/","https:\/\/www.diigo.com\/user\/karekod","https:\/\/mastodon.social\/@karekod","https:\/\/vk.com\/karekod","https:\/\/flipboard.com\/@karekod","https:\/\/www.quora.com\/profile\/Karekod-Haber","https:\/\/note.com\/karekod"]},{"@type":"Person","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/person\/8c87c879aca1c63c7438bf937a5da8bd","name":"Muharrem Emino\u011flu","pronouns":"he\/him","description":"Veri analizi ve dijital raporlama s\u00fcre\u00e7lerinde yenilik\u00e7i yakla\u015f\u0131mlar benimseyerek s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri \u00fczerine \u00e7al\u0131\u015fmalar yap\u0131yorum. Teknoloji, ekonomi ve dijital pazarlama alanlar\u0131nda g\u00fcncel ve g\u00fcvenilir i\u00e7erikler \u00fcretiyorum.","sameAs":["https:\/\/www.karekod.org","https:\/\/www.facebook.com\/mentor.perplexed\/","https:\/\/www.instagram.com\/mentorperplexed\/","https:\/\/www.linkedin.com\/in\/eminoglu\/","https:\/\/www.pinterest.de\/dijitalmenu\/","https:\/\/x.com\/temassizmenu","https:\/\/www.youtube.com\/channel\/UC_vI-xTP9NegNfIqSGoesGg","https:\/\/qrmenu.tumblr.com\/"],"url":"https:\/\/www.karekod.org\/blog\/yazar\/muharrem-eminoglu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts\/47605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/comments?post=47605"}],"version-history":[{"count":0,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts\/47605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/media\/47609"}],"wp:attachment":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/media?parent=47605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/categories?post=47605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/tags?post=47605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}