{"id":46959,"date":"2025-06-30T22:56:22","date_gmt":"2025-06-30T19:56:22","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=46959"},"modified":"2025-06-30T22:56:24","modified_gmt":"2025-06-30T19:56:24","slug":"cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/","title":{"rendered":"CPA ve CPS Nedir? \u0130ki Model Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"\n<p>Dijital reklamc\u0131l\u0131k ve performans pazarlamas\u0131 d\u00fcnyas\u0131nda s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan iki \u00f6nemli terim: <strong>CPA (Cost Per Action)<\/strong> ve <strong>CPS (Cost Per Sale)<\/strong>. Bu iki model, \u00f6zellikle reklam verenlerin ve yay\u0131nc\u0131lar\u0131n reklam b\u00fct\u00e7elerini daha etkili kullanmalar\u0131n\u0131 sa\u011flar. Ancak \u00e7o\u011fu zaman birbirine kar\u0131\u015ft\u0131r\u0131labilir. Bu makalede, CPA ve CPS&#8217;nin ne anlama geldi\u011fini ve aralar\u0131ndaki temel farklar\u0131 detayl\u0131ca a\u00e7\u0131kl\u0131yoruz.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPA_Cost_Per_Action_Nedir\" >CPA (Cost Per Action) Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPA_Modeline_Ornek\" >CPA Modeline \u00d6rnek:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPAnin_Avantajlari\" >CPA&#8217;n\u0131n Avantajlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPS_Cost_Per_Sale_Nedir\" >CPS (Cost Per Sale) Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPS_Modeline_Ornek\" >CPS Modeline \u00d6rnek:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPSnin_Avantajlari\" >CPS&#8217;nin Avantajlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#CPA_ve_CPS_Arasindaki_Farklar\" >CPA ve CPS Aras\u0131ndaki Farklar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#Hangisi_Daha_Avantajli\" >Hangisi Daha Avantajl\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/#Sonuc\" >Sonu\u00e7<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA_Cost_Per_Action_Nedir\"><\/span>CPA (Cost Per Action) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CPA, T\u00fcrk\u00e7esiyle <strong>\u201cEylem Ba\u015f\u0131na Maliyet\u201d<\/strong>, reklam verenin yaln\u0131zca kullan\u0131c\u0131 belirli bir <strong>aksiyonu<\/strong> ger\u00e7ekle\u015ftirdi\u011finde \u00f6deme yapt\u0131\u011f\u0131 reklam modelidir. Bu aksiyon bir form doldurma, kay\u0131t olma, e-posta aboneli\u011fi ya da bir uygulama indirme gibi farkl\u0131 hedefler olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA_Modeline_Ornek\"><\/span>CPA Modeline \u00d6rnek:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bir kullan\u0131c\u0131 Google&#8217;da g\u00f6rd\u00fc\u011f\u00fc reklama t\u0131klad\u0131ktan sonra bir sigorta formunu doldurdu\u011funda, reklam veren yaln\u0131zca bu form doldurma i\u015flemi i\u00e7in \u00f6deme yapar. T\u0131klamalar veya g\u00f6r\u00fcnt\u00fclemeler i\u00e7in ekstra bir \u00fccret \u00f6demez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPAnin_Avantajlari\"><\/span>CPA&#8217;n\u0131n Avantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam b\u00fct\u00e7esi yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Marka bilinirli\u011finden \u00e7ok <strong>lead (potansiyel m\u00fc\u015fteri)<\/strong> toplamaya y\u00f6neliktir.<\/li>\n\n\n\n<li>\u00d6zellikle mobil uygulama tan\u0131t\u0131m\u0131, e-posta listesi olu\u015fturma ve kampanya kay\u0131tlar\u0131 gibi alanlarda tercih edilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPS_Cost_Per_Sale_Nedir\"><\/span>CPS (Cost Per Sale) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CPS, T\u00fcrk\u00e7esiyle <strong>\u201cSat\u0131\u015f Ba\u015f\u0131na Maliyet\u201d<\/strong>, reklam verenin sadece bir <strong>\u00fcr\u00fcn ya da hizmet sat\u0131\u015f\u0131 ger\u00e7ekle\u015fti\u011finde<\/strong> \u00f6deme yapt\u0131\u011f\u0131 modeldir. Bu sistem genellikle <strong>affiliate marketing (sat\u0131\u015f ortakl\u0131\u011f\u0131)<\/strong> stratejilerinde kullan\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPS_Modeline_Ornek\"><\/span>CPS Modeline \u00d6rnek:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bir kullan\u0131c\u0131, bir yay\u0131nc\u0131n\u0131n sitesinde g\u00f6rd\u00fc\u011f\u00fc ba\u011flant\u0131ya t\u0131klay\u0131p bir e-ticaret ma\u011fazas\u0131ndan ayakkab\u0131 sat\u0131n al\u0131rsa, yay\u0131nc\u0131 bu sat\u0131\u015f \u00fczerinden belirlenen komisyonu al\u0131r. E\u011fer kullan\u0131c\u0131 sadece t\u0131klay\u0131p \u00e7\u0131karsa, \u00f6deme yap\u0131lmaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPSnin_Avantajlari\"><\/span>CPS&#8217;nin Avantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam veren i\u00e7in <strong>en d\u00fc\u015f\u00fck riskli<\/strong> \u00f6deme modelidir.<\/li>\n\n\n\n<li>Her \u00f6deme ger\u00e7ek bir kazan\u00e7 kar\u015f\u0131l\u0131\u011f\u0131 yap\u0131l\u0131r.<\/li>\n\n\n\n<li>\u00d6zellikle \u00fcr\u00fcn ve hizmet satan i\u015fletmeler i\u00e7in idealdir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA_ve_CPS_Arasindaki_Farklar\"><\/span>CPA ve CPS Aras\u0131ndaki Farklar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00d6zellik<\/th><th>CPA (Cost Per Action)<\/th><th>CPS (Cost Per Sale)<\/th><\/tr><\/thead><tbody><tr><td>\u00d6deme Tetikleyicisi<\/td><td>Belirli bir aksiyon (form, kay\u0131t, vs.)<\/td><td>Sat\u0131\u015f i\u015fleminin tamamlanmas\u0131<\/td><\/tr><tr><td>Risk Seviyesi<\/td><td>Orta<\/td><td>D\u00fc\u015f\u00fck<\/td><\/tr><tr><td>Kullan\u0131m Alan\u0131<\/td><td>Uygulama indirimi, lead toplama<\/td><td>E-ticaret, \u00fcr\u00fcn\/hizmet sat\u0131\u015f\u0131<\/td><\/tr><tr><td>Yay\u0131nc\u0131 Geliri<\/td><td>Aksiyon ba\u015f\u0131na sabit \u00fccret<\/td><td>Sat\u0131\u015f ba\u015f\u0131na komisyon<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm Kalitesi<\/td><td>Orta-Y\u00fcksek<\/td><td>\u00c7ok y\u00fcksek (ger\u00e7ek m\u00fc\u015fteri)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hangisi_Daha_Avantajli\"><\/span>Hangisi Daha Avantajl\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu sorunun cevab\u0131, kampanyan\u0131n hedeflerine ba\u011fl\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E\u011fer <strong>d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin ilk ad\u0131mlar\u0131na<\/strong> (\u00f6rne\u011fin \u00fcye kazan\u0131m\u0131 veya bilgi toplama) odaklan\u0131yorsan\u0131z, <strong>CPA modeli<\/strong> sizin i\u00e7in daha uygun olabilir.<\/li>\n\n\n\n<li>E\u011fer as\u0131l hedefiniz do\u011frudan sat\u0131\u015f yapmaksa, <strong>CPS modeli<\/strong> hem size hem de yay\u0131nc\u0131lara maksimum verimi sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPA ve CPS, reklam verenlerin b\u00fct\u00e7elerini daha etkili kullanmalar\u0131n\u0131 sa\u011flayan performans odakl\u0131 iki g\u00fc\u00e7l\u00fc modeldir. Hangi modelin daha uygun oldu\u011funu belirlerken hedeflerinizi, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinizi ve reklam stratejinizi g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. Do\u011fru modelle \u00e7al\u0131\u015fmak, reklam harcamalar\u0131n\u0131z\u0131 optimize ederek maksimum geri d\u00f6n\u00fc\u015f alman\u0131z\u0131 sa\u011flar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k ve performans pazarlamas\u0131 d\u00fcnyas\u0131nda s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan iki \u00f6nemli terim: CPA (Cost Per Action) ve CPS (Cost Per Sale). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-46959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPA ve CPS Nedir? \u0130ki Model Aras\u0131ndaki Farklar Nelerdir? - Karekod Blog<\/title>\n<meta name=\"description\" content=\"CPA ve CPS Nedir: CPA, T\u00fcrk\u00e7esiyle \u201cEylem Ba\u015f\u0131na Maliyet\u201d, reklam verenin yaln\u0131zca kullan\u0131c\u0131 belirli bir aksiyonu ger\u00e7ekle\u015ftirdi\u011finde \u00f6deme..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karekod.org\/blog\/cpa-ve-cps-nedir-iki-model-arasindaki-farklar-nelerdir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPA ve CPS Nedir? 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