{"id":43211,"date":"2025-03-21T12:56:16","date_gmt":"2025-03-21T09:56:16","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=43211"},"modified":"2025-03-21T15:23:06","modified_gmt":"2025-03-21T12:23:06","slug":"google-haberlerde-ust-siralarda-yer-almak","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/","title":{"rendered":"Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak \u0130\u00e7in Teknik Kriterler"},"content":{"rendered":"\n<p>Google Haberler\u2019de i\u00e7eriklerin \u00fcst s\u0131ralarda yer almas\u0131, belirli algoritmik fakt\u00f6rlere ba\u011fl\u0131d\u0131r. Google\u2019\u0131n de\u011ferlendirdi\u011fi ana kriterler; <strong>alaka d\u00fczeyi, konum, \u00f6nem, otorite, g\u00fcncellik, kullan\u0131labilirlik <\/strong>ve<strong> ilgiye dayal\u0131d\u0131r<\/strong>. A\u015fa\u011f\u0131da, bu fakt\u00f6rlerin her birini teknik detaylar\u0131yla inceleyece\u011fiz.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#Google_Haberlerde_Ust_Siralarda_Yer_Almak\" >Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#1_Alaka_Duzeyi_Relevance\" >1. Alaka D\u00fczeyi (Relevance)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#2_Konum_Location\" >2. Konum (Location)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#3_Onem_Prominence\" >3. \u00d6nem (Prominence)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#4_Otorite_Authoritativeness\" >4. Otorite (Authoritativeness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#5_Guncellik_Freshness\" >5. G\u00fcncellik (Freshness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#6_Kullanilabilirlik_Usability\" >6. Kullan\u0131labilirlik (Usability)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#7_Ilgiye_Dayali_Interests\" >7. \u0130lgiye Dayal\u0131 (Interests)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/#Google_Haberlerde_Ust_Siralarda_Yer_Almak_SSS\" >Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak (SSS)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Haberlerde_Ust_Siralarda_Yer_Almak\"><\/span>Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-1024x955.webp\" alt=\"Google Haberler'de \u00dcst S\u0131ralarda Yer Almak\" class=\"wp-image-43214\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-1024x955.webp 1024w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-300x280.webp 300w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-768x716.webp 768w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-730x681.webp 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-350x326.webp 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak-1100x1026.webp 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/03\/Google-Haberlerde-Ust-Siralarda-Yer-Almak.webp 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Fakt\u00f6r<\/th><th>A\u00e7\u0131klama<\/th><th>Teknik <br>Uygulama<\/th><\/tr><\/thead><tbody><tr><td><strong>Alaka D\u00fczeyi<\/strong><\/td><td>\u0130\u00e7eri\u011fin arama sorgusuyla ne kadar ili\u015fkili oldu\u011fu<\/td><td>Do\u011fru anahtar kelimeler, <a href=\"https:\/\/schema.org\/\">Schema.org<\/a> verileri<\/td><\/tr><tr><td><strong>Konum<\/strong><\/td><td>Yerel haberlerin \u00f6nceliklendirilmesi<\/td><td>Google My Business, konum bilgisi ekleme<\/td><\/tr><tr><td><strong>\u00d6nem<\/strong><\/td><td>Haberlerin pop\u00fclerli\u011fi ve yayg\u0131nl\u0131\u011f\u0131<\/td><td>Sosyal medya etkile\u015fimi, backlink \u00e7al\u0131\u015fmalar\u0131<\/td><\/tr><tr><td><strong>Otorite<\/strong><\/td><td>Kayna\u011f\u0131n g\u00fcvenilirli\u011fi ve uzmanl\u0131\u011f\u0131<\/td><td>E-A-T kriterlerine uygunluk, SSL sertifikas\u0131<\/td><\/tr><tr><td><strong>G\u00fcncellik<\/strong><\/td><td>\u0130\u00e7eri\u011fin ne kadar yeni oldu\u011fu<\/td><td>G\u00fcncellemeler, RSS feed kullan\u0131m\u0131<\/td><\/tr><tr><td><strong>Kullan\u0131labilirlik<\/strong><\/td><td>Okunabilirlik ve eri\u015fim kolayl\u0131\u011f\u0131<\/td><td>Mobil uyumluluk, h\u0131zl\u0131 sayfa y\u00fckleme<\/td><\/tr><tr><td><strong>\u0130lgiye Dayal\u0131<\/strong><\/td><td>Kullan\u0131c\u0131 ilgi alanlar\u0131na uygunluk<\/td><td>Ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler, zengin medya kullan\u0131m\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Bu teknik optimizasyonlar\u0131 uygulayarak, Google Haberler\u2019de daha \u00fcst s\u0131ralarda yer alabilir ve organik trafik kazanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Alaka_Duzeyi_Relevance\"><\/span>1. <strong>Alaka D\u00fczeyi (Relevance)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google, haberin belirli bir arama sorgusuyla ne kadar ili\u015fkili oldu\u011funu de\u011ferlendirir. Anahtar kelimelerin ba\u015fl\u0131k, meta a\u00e7\u0131klamalar ve i\u00e7erikte do\u011fal bir \u015fekilde kullan\u0131lmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ba\u015fl\u0131k ve alt ba\u015fl\u0131klarda hedef anahtar kelimeleri kullan\u0131n.<\/li>\n\n\n\n<li>Schema.org yap\u0131land\u0131r\u0131lm\u0131\u015f verileriyle i\u00e7eri\u011finizi tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n arama niyetini analiz ederek i\u00e7eri\u011finizi optimize edin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Konum_Location\"><\/span>2. <strong>Konum (Location)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yerel haberler, ilgili b\u00f6lgedeki kullan\u0131c\u0131lar i\u00e7in daha \u00fcst s\u0131ralarda g\u00f6sterilebilir.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google My Business kayd\u0131 olu\u015fturun ve do\u011frulay\u0131n.<\/li>\n\n\n\n<li>\u0130\u00e7erikte konum bilgilerini belirtin (\u015fehir, b\u00f6lge vb.).<\/li>\n\n\n\n<li>AMP (Accelerated Mobile Pages) deste\u011fi sa\u011flayarak yerel aramalarda h\u0131z avantaj\u0131 elde edin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Onem_Prominence\"><\/span>3. <strong>\u00d6nem (Prominence)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Haberin genel kamuoyundaki etkisi ve yayg\u0131nl\u0131\u011f\u0131, s\u0131ralamada \u00f6nemli bir fakt\u00f6rd\u00fcr.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yetkili haber kaynaklar\u0131na at\u0131fta bulunun ve al\u0131nt\u0131lar ekleyin.<\/li>\n\n\n\n<li>Sosyal medya ve backlink \u00e7al\u0131\u015fmalar\u0131 ile i\u00e7eri\u011finizin yay\u0131lmas\u0131n\u0131 sa\u011flay\u0131n.<\/li>\n\n\n\n<li>Google Discover\u2019a uygun i\u00e7erikler olu\u015fturun.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Otorite_Authoritativeness\"><\/span>4. <strong>Otorite (Authoritativeness)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google, g\u00fcvenilir ve yetkin kaynaklardan gelen i\u00e7erikleri tercih eder.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yazar bilgilerini a\u00e7\u0131k\u00e7a belirtin (E-A-T: Expertise, Authoritativeness, Trustworthiness).<\/li>\n\n\n\n<li>SSL sertifikas\u0131 kullanarak sitenizin g\u00fcvenilirli\u011fini art\u0131r\u0131n.<\/li>\n\n\n\n<li>Do\u011frulanm\u0131\u015f kaynaklardan gelen verilere dayal\u0131 haberler olu\u015fturun.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Guncellik_Freshness\"><\/span>5. <strong>G\u00fcncellik (Freshness)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yeni i\u00e7erikler her zaman daha avantajl\u0131d\u0131r, ancak zamanla g\u00fcncellenmesi de \u00f6nemlidir.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haberlerinizi s\u00fcrekli g\u00fcncelleyin ve \u201cLast Modified\u201d tarihini belirtin.<\/li>\n\n\n\n<li>RSS feed kullanarak Google\u2019a h\u0131zl\u0131 indeksleme imkan\u0131 sa\u011flay\u0131n.<\/li>\n\n\n\n<li>Anl\u0131k geli\u015fmeler i\u00e7in Twitter ve Google Trends verilerini takip edin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Kullanilabilirlik_Usability\"><\/span>6. <strong>Kullan\u0131labilirlik (Usability)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Haber i\u00e7eri\u011finin kolay eri\u015filebilir ve okunabilir olmas\u0131 gerekir.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil uyumlulu\u011fu optimize edin (responsive tasar\u0131m).<\/li>\n\n\n\n<li>Sayfa y\u00fckleme h\u0131z\u0131n\u0131 art\u0131r\u0131n (Google PageSpeed Insights kullan\u0131n).<\/li>\n\n\n\n<li>Reklam ve pop-up kullan\u0131m\u0131yla kullan\u0131c\u0131 deneyimini olumsuz etkilemeyin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ilgiye_Dayali_Interests\"><\/span>7. <strong>\u0130lgiye Dayal\u0131 (Interests)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google, kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na g\u00f6re haberleri \u00f6ne \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p><strong>Teknik Uygulamalar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 verilerini analiz ederek ki\u015fiselle\u015ftirilmi\u015f haber \u00f6nerileri olu\u015fturun.<\/li>\n\n\n\n<li>\u0130\u00e7erikte zengin medya (video, g\u00f6rsel, infografik) kullan\u0131n.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.karekod.org\/blog\/google-analytics-4\/\">Google Analytics<\/a> ve Search Console ile i\u00e7erik performans\u0131n\u0131 takip edin.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Haberlerde_Ust_Siralarda_Yer_Almak_SSS\"><\/span>Google Haberler&#8217;de \u00dcst S\u0131ralarda Yer Almak (SSS)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Google Haberler\u2019de i\u00e7eriklerin \u00fcst s\u0131ralarda yer almas\u0131, belirli algoritmik fakt\u00f6rlere ba\u011fl\u0131d\u0131r. Google\u2019\u0131n de\u011ferlendirdi\u011fi ana kriterler; alaka d\u00fczeyi, konum, \u00f6nem, otorite, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-43211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Haberler&#039;de \u00dcst S\u0131ralarda Yer Almak \u0130\u00e7in Teknik Kriterler - Karekod Blog<\/title>\n<meta name=\"description\" content=\"Google Haberler&#039;de \u00dcst S\u0131ralarda Yer Almak: Ana kriterler; alaka d\u00fczeyi, konum, \u00f6nem, otorite, g\u00fcncellik, kullan\u0131labilirlik ve ilgiye..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karekod.org\/blog\/google-haberlerde-ust-siralarda-yer-almak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Haberler&#039;de \u00dcst S\u0131ralarda Yer Almak \u0130\u00e7in Teknik Kriterler - Karekod Blog\" \/>\n<meta property=\"og:description\" content=\"Google Haberler&#039;de \u00dcst S\u0131ralarda Yer Almak: Ana kriterler; 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