{"id":28983,"date":"2024-03-02T14:30:14","date_gmt":"2024-03-02T11:30:14","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=28983"},"modified":"2026-10-31T23:24:53","modified_gmt":"2026-10-31T20:24:53","slug":"mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/","title":{"rendered":"Mobil Uygulamalarda ARPU Nedir? Kullan\u0131c\u0131 Ba\u015f\u0131na Gelir Hesaplama"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>1 Kas\u0131m 2026 kontrol\u00fc:<\/strong> Mobil uygulamalarda kullan\u0131c\u0131 ba\u015f\u0131na gelir, belirli bir d\u00f6nemdeki gelirin hangi kullan\u0131c\u0131 grubuna b\u00f6l\u00fcnd\u00fc\u011f\u00fcyle anlam kazan\u0131r. Bu rehberde ayl\u0131k ARPU hesab\u0131n\u0131, yaln\u0131zca \u00f6deme yapan kullan\u0131c\u0131larla hesaplanan ARPPU\u2019dan ay\u0131r\u0131yor ve tamamen varsay\u0131msal bir \u00f6rnekle g\u00f6steriyoruz. \u00d6rnek tutarlar sekt\u00f6r ortalamas\u0131 veya uygulaman\u0131z\u0131n kazanaca\u011f\u0131 para de\u011fildir.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Hizli_Ozet\" >H\u0131zl\u0131 \u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#ARPU_Nasil_Hesaplanir\" >ARPU Nas\u0131l Hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#ARPU_ile_ARPPU_Arasindaki_Fark\" >ARPU ile ARPPU Aras\u0131ndaki Fark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Ulke_gruplarinin_ARPU_ortalamasi_nasil_birlestirilir\" >\u00dclke gruplar\u0131n\u0131n ARPU ortalamas\u0131 nas\u0131l birle\u015ftirilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Indirme_Sayisi_Neden_Tek_Basina_Yeterli_Degil\" >\u0130ndirme Say\u0131s\u0131 Neden Tek Ba\u015f\u0131na Yeterli De\u011fil?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Bir_Gelir_Raporunu_Okumak_Icin_Kontrol_Listesi\" >Bir Gelir Raporunu Okumak \u0130\u00e7in Kontrol Listesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#2024_Verileri_ile_Guncel_Hesaplamayi_Ayirin\" >2024 Verileri ile G\u00fcncel Hesaplamay\u0131 Ay\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Sikca_Sorulan_Sorular\" >S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#Kaynaklar_ve_Yontem\" >Kaynaklar ve Y\u00f6ntem<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizli_Ozet\"><\/span>H\u0131zl\u0131 \u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Kavram<\/th><th>Bu rehberde kullan\u0131lan anlam<\/th><\/tr><\/thead><tbody><tr><td>Ayl\u0131k ARPU<\/td><td>Se\u00e7ilen ay\u0131n geliri \/ ayn\u0131 ay\u0131n aktif kullan\u0131c\u0131 say\u0131s\u0131<\/td><\/tr><tr><td>ARPPU<\/td><td>Ayn\u0131 gelirin yaln\u0131zca \u00f6deme yapan kullan\u0131c\u0131lara g\u00f6re \u00f6l\u00e7\u00fcm\u00fc<\/td><\/tr><tr><td>Gelir<\/td><td>Reklam, sat\u0131n alma ve abonelik kalemleri; kapsam\u0131 belirtilmeli<\/td><\/tr><tr><td>Net kazan\u00e7<\/td><td>Gelirden maliyet ve kesintiler \u00e7\u0131kar\u0131ld\u0131ktan sonra kalan tutar<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-1024x575.png\" alt=\"\nMobil Uygulamalar\u0131n Ayl\u0131k Kullan\u0131c\u0131 Ba\u015f\u0131na Gelirleri 2024\" class=\"wp-image-28984\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-1024x575.png 1024w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-300x168.png 300w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-768x431.png 768w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-1536x862.png 1536w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-730x410.png 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-350x196.png 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024-1100x617.png 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/03\/Mobil-Uygulamalarin-Aylik-Kullanici-Basina-Gelirleri-2024.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\nMobil Uygulamalar\u0131n Ayl\u0131k Kullan\u0131c\u0131 Ba\u015f\u0131na Gelirleri 2024<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ARPU_Nasil_Hesaplanir\"><\/span>ARPU Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ayl\u0131k ARPU = Se\u00e7ilen aydaki gelir \u00f7 ayn\u0131 aydaki aktif kullan\u0131c\u0131 say\u0131s\u0131.<\/strong> \u00d6rne\u011fin ayn\u0131 ay i\u00e7inde 20.000 TL gelir elde eden ve 5.000 aktif kullan\u0131c\u0131s\u0131 bulunan bir uygulamada sonu\u00e7 4 TL\u2019dir. Bu, her kullan\u0131c\u0131n\u0131n 4 TL \u00f6dedi\u011fi anlam\u0131na gelmez; ortalamaya \u00f6deme yapmayan aktif kullan\u0131c\u0131lar da dahildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7\u00fcm\u00fcn ba\u015f\u0131nda d\u00f6nemi, para birimini ve gelir kapsam\u0131n\u0131 yaz\u0131n. Reklam geliri ile uygulama i\u00e7i sat\u0131n almalar\u0131 birlikte topluyorsan\u0131z bunu belirtin. Br\u00fct sat\u0131\u015f tutar\u0131n\u0131, ma\u011faza kesintilerinden sonraki tahsilatla kar\u0131\u015ft\u0131rmay\u0131n. Aktif kullan\u0131c\u0131 say\u0131s\u0131 s\u0131f\u0131rsa bu form\u00fclde b\u00f6lme yap\u0131lamaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ARPU_ile_ARPPU_Arasindaki_Fark\"><\/span>ARPU ile ARPPU Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 \u00f6rnekte \u00f6deme yapan kullan\u0131c\u0131 say\u0131s\u0131 1.000 olsun ve 20.000 TL\u2019nin tamam\u0131 bu kullan\u0131c\u0131lar\u0131n sat\u0131n almalar\u0131ndan gelsin. ARPPU hesab\u0131 20.000 \/ 1.000 = 20 TL olur. ARPU ise 5.000 aktif kullan\u0131c\u0131 \u00fczerinden hesapland\u0131\u011f\u0131 i\u00e7in 4 TL olarak kal\u0131r. Reklam dahil farkl\u0131 bir gelir kapsam\u0131 se\u00e7erseniz iki metri\u011fin pay\u0131n\u0131 da a\u00e7\u0131k\u00e7a tan\u0131mlamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Tamam\u0131 varsay\u0131msal \u00f6rnek<\/th><th>Gelir<\/th><th>Kullan\u0131c\u0131 grubu<\/th><th>Sonu\u00e7<\/th><\/tr><\/thead><tbody><tr><td>Ayl\u0131k ARPU<\/td><td>20.000 TL<\/td><td>5.000 aktif kullan\u0131c\u0131<\/td><td>4 TL<\/td><\/tr><tr><td>ARPPU \u2014 sat\u0131n alma geliri<\/td><td>20.000 TL<\/td><td>1.000 \u00f6deme yapan kullan\u0131c\u0131<\/td><td>20 TL<\/td><\/tr><tr><td>Ayn\u0131 gelir, farkl\u0131 aktif kitle<\/td><td>20.000 TL<\/td><td>10.000 aktif kullan\u0131c\u0131<\/td><td>2 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tablo de\u011ferlendirmesi:<\/strong> \u0130lk iki sat\u0131r ayn\u0131 uygulaman\u0131n farkl\u0131 paydalar\u0131n\u0131 g\u00f6sterir. \u00dc\u00e7\u00fcnc\u00fc sat\u0131r ise di\u011fer ko\u015fullar sabitken paydan\u0131n sonucu nas\u0131l de\u011fi\u015ftirdi\u011fini g\u00f6sterir. Sat\u0131rlar farkl\u0131 uygulamalar i\u00e7in \u00f6l\u00e7\u00fclm\u00fc\u015f piyasa verileri de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ulke_gruplarinin_ARPU_ortalamasi_nasil_birlestirilir\"><\/span>\u00dclke gruplar\u0131n\u0131n ARPU ortalamas\u0131 nas\u0131l birle\u015ftirilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gruplar\u0131n basit ortalamas\u0131n\u0131 almak, kullan\u0131c\u0131 say\u0131lar\u0131 farkl\u0131ysa yan\u0131lt\u0131r. Tamamen varsay\u0131msal bir \u00f6rnekte A grubunun 100 aktif kullan\u0131c\u0131s\u0131 ve 1.000 TL geliri; B grubunun 900 aktif kullan\u0131c\u0131s\u0131 ve 900 TL geliri olsun. Grup ARPU de\u011ferleri 10 TL ve 1 TL\u2019dir. Birle\u015fik ARPU, (1.000 + 900) \u00f7 (100 + 900) = 1,90 TL olur; (10 + 1) \u00f7 2 = 5,50 TL de\u011fildir. Gruplar ayn\u0131 d\u00f6neme ait olmal\u0131 ve kullan\u0131c\u0131lar iki kez say\u0131lmamal\u0131d\u0131r. Bu \u00f6rnek \u00f6l\u00e7\u00fclm\u00fc\u015f uygulama verisi de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indirme_Sayisi_Neden_Tek_Basina_Yeterli_Degil\"><\/span>\u0130ndirme Say\u0131s\u0131 Neden Tek Ba\u015f\u0131na Yeterli De\u011fil?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir uygulaman\u0131n toplam indirilme say\u0131s\u0131 ile se\u00e7ilen ayda onu kullanan ki\u015fi say\u0131s\u0131 farkl\u0131d\u0131r. Ayn\u0131 ki\u015finin tekrar indirmesi veya uygulamay\u0131 art\u0131k kullanmamas\u0131 da de\u011ferlendirmeyi etkileyebilir. Kullan\u0131c\u0131 hesab\u0131, cihaz ve kurulum gibi say\u0131mlar\u0131n hangi temele dayand\u0131\u011f\u0131n\u0131 raporunuzda a\u00e7\u0131klay\u0131n. \u0130ndirme ba\u015f\u0131na gelirle aktif kullan\u0131c\u0131 ba\u015f\u0131na geliri ayn\u0131 ba\u015fl\u0131k alt\u0131nda kar\u015f\u0131la\u015ft\u0131rmay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bir_Gelir_Raporunu_Okumak_Icin_Kontrol_Listesi\"><\/span>Bir Gelir Raporunu Okumak \u0130\u00e7in Kontrol Listesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Kontrol<\/th><th>Sorulacak soru<\/th><\/tr><\/thead><tbody><tr><td>D\u00f6nem<\/td><td>Bir g\u00fcn, bir ay veya kullan\u0131c\u0131n\u0131n t\u00fcm ya\u015fam s\u00fcresi mi?<\/td><\/tr><tr><td>Kullan\u0131c\u0131 grubu<\/td><td>T\u00fcm aktifler, yaln\u0131zca \u00f6deme yapanlar veya yeni kurulumlar m\u0131?<\/td><\/tr><tr><td>Gelir kapsam\u0131<\/td><td>Reklam ve abonelik dahil mi; iadeler \u00e7\u0131kar\u0131ld\u0131 m\u0131?<\/td><\/tr><tr><td>Co\u011frafya ve platform<\/td><td>Ayn\u0131 \u00fclke ve ayn\u0131 ma\u011faza m\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131yor?<\/td><\/tr><tr><td>Kaynak<\/td><td>\u00d6l\u00e7\u00fcm y\u00f6ntemi, yay\u0131n tarihi ve \u00f6rneklem a\u00e7\u0131klanm\u0131\u015f m\u0131?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 analiz ara\u00e7lar\u0131 ARPU ad\u0131n\u0131 bir kullan\u0131c\u0131 kohortunun ya\u015fam boyu gelirine ili\u015fkin \u00f6l\u00e7\u00fcmlerde de kullanabilir. Bu nedenle bir panodaki ad\u0131n ayn\u0131 olmas\u0131, iki raporun do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131labilece\u011fini g\u00f6stermez. \u00d6l\u00e7\u00fcm tan\u0131m\u0131n\u0131 birlikte okuyun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2024_Verileri_ile_Guncel_Hesaplamayi_Ayirin\"><\/span>2024 Verileri ile G\u00fcncel Hesaplamay\u0131 Ay\u0131r\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eski uygulama gelirlerini incelemek i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/\">2024 mobil uygulama kazan\u00e7 verileri ar\u015fivine<\/a> bakabilirsiniz. Oradaki tarihsel aktar\u0131m, bug\u00fcnk\u00fc bir uygulaman\u0131n gelir tahmini yerine kullan\u0131lmamal\u0131d\u0131r. Kullan\u0131c\u0131 ilgisi ile gelir \u00f6l\u00e7\u00fcm\u00fcn\u00fc ay\u0131rmak i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/en-cok-indirilen-finans-uygulamalari\/\">en \u00e7ok indirilen finans uygulamalar\u0131<\/a> yaz\u0131s\u0131 da farkl\u0131 bir \u00f6l\u00e7\u00fcm \u00f6rne\u011fidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Edit\u00f6r yorumu:<\/strong> Gelir artarken ARPU d\u00fc\u015febilir; yeni kullan\u0131c\u0131lar\u0131n say\u0131s\u0131 gelire g\u00f6re daha h\u0131zl\u0131 artm\u0131\u015f olabilir. Bu nedenle ARPU\u2019yu toplam gelir, kullan\u0131c\u0131 say\u0131s\u0131 ve maliyetlerle birlikte okuyun. Tek bir oran ba\u015far\u0131 veya k\u00e2rl\u0131l\u0131k garantisi de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sikca_Sorulan_Sorular\"><\/span>S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ARPU her kullan\u0131c\u0131n\u0131n \u00f6dedi\u011fi tutar m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. Se\u00e7ilen gelir kapsam\u0131n\u0131n ilgili kullan\u0131c\u0131 grubuna b\u00f6l\u00fcnmesiyle elde edilen ortalamad\u0131r. Kullan\u0131c\u0131lar\u0131n ayn\u0131 tutar\u0131 \u00f6dedi\u011fi anlam\u0131na gelmez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPU ile net k\u00e2r ayn\u0131 m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. ARPU bir gelir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Net k\u00e2r i\u00e7in ilgili giderler ve kesintiler de hesaba kat\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPU hesab\u0131nda indirme say\u0131s\u0131 kullan\u0131labilir mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aktif kullan\u0131c\u0131 bazl\u0131 ARPU hesab\u0131nda ayn\u0131 d\u00f6nemin aktif kullan\u0131c\u0131 say\u0131s\u0131 kullan\u0131l\u0131r. \u0130ndirme ba\u015f\u0131na gelir farkl\u0131 bir \u00f6l\u00e7\u00fcmd\u00fcr ve ayr\u0131 adland\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130ki uygulaman\u0131n ARPU de\u011feri do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6nem, \u00fclke, platform, gelir kapsam\u0131 ve kullan\u0131c\u0131 grubunun tan\u0131m\u0131 uyu\u015fmadan do\u011frudan kar\u015f\u0131la\u015ft\u0131rma yap\u0131lmamal\u0131d\u0131r.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/#sss\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"ARPU her kullan\u0131c\u0131n\u0131n \u00f6dedi\u011fi tutar m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. 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Tutarlar piyasa ara\u015ft\u0131rmas\u0131 de\u011fildir. Yay\u0131n ve g\u00fcncelleme yakla\u015f\u0131m\u0131 i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/editoryal-ilkeler\/\">Editoryal \u0130lkeler<\/a> sayfam\u0131za bakabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adjust.com\/glossary\/arpu-definition\/\">Adjust: ARPU tan\u0131m\u0131 ve hesaplama<\/a><br><a href=\"https:\/\/support.google.com\/admob\/answer\/10200963\">Google AdMob: Kullan\u0131c\u0131 etkinli\u011fi raporu<\/a><br><a href=\"https:\/\/www.revenuecat.com\/docs\/dashboard-and-metrics\/charts\/realized-ltv-per-customer-chart\">RevenueCat: Kohort bazl\u0131 ger\u00e7ekle\u015fmi\u015f kullan\u0131c\u0131 de\u011feri<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>1 Kas\u0131m 2026 kontrol\u00fc: Mobil uygulamalarda kullan\u0131c\u0131 ba\u015f\u0131na gelir, belirli bir d\u00f6nemdeki gelirin hangi kullan\u0131c\u0131 grubuna b\u00f6l\u00fcnd\u00fc\u011f\u00fcyle anlam kazan\u0131r. Bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-28983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobil Uygulamalarda ARPU Nedir? Kullan\u0131c\u0131 Ba\u015f\u0131na Gelir Hesaplama<\/title>\n<meta name=\"description\" content=\"Mobil uygulamalarda ARPU ve ARPPU nas\u0131l hesaplan\u0131r? 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