{"id":28921,"date":"2024-02-24T12:00:14","date_gmt":"2024-02-24T09:00:14","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=28921"},"modified":"2026-10-31T23:24:45","modified_gmt":"2026-10-31T20:24:45","slug":"mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/","title":{"rendered":"Mobil Uygulama Kazan\u00e7 Verileri: 2024 Ar\u015fivi ve Okuma Notlar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ar\u015fiv notu \u2014 29 Ekim 2026:<\/strong> Bu sayfa, 24 \u015eubat 2024 tarihli mobil uygulama gelir payla\u015f\u0131m\u0131n\u0131n \u00f6nceki yaz\u0131m\u0131zdaki aktar\u0131m\u0131n\u0131 korur. Rakamlar g\u00fcncel uygulama kazanc\u0131, geli\u015ftirici \u00f6demesi veya b\u00fct\u00fcn pazar\u0131n ortalamas\u0131 olarak kullan\u0131lmamal\u0131d\u0131r. Hesaplama y\u00f6ntemini \u00f6\u011frenmek i\u00e7in ayr\u0131 ARPU rehberimiz bulunmaktad\u0131r.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Hizli_Ozet\" >H\u0131zl\u0131 \u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Onceki_Yazida_Aktarilan_2024_Tablosu\" >\u00d6nceki Yaz\u0131da Aktar\u0131lan 2024 Tablosu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Bu_Verilerden_Hangi_Sonuclar_Cikarilamaz\" >Bu Verilerden Hangi Sonu\u00e7lar \u00c7\u0131kar\u0131lamaz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Arsivden_yeni_bir_uygulamaya_gelir_tahmini_yapilir_mi\" >Ar\u015fivden yeni bir uygulamaya gelir tahmini yap\u0131l\u0131r m\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Guncel_Bir_Gelir_Analizinde_Neler_Istenmeli\" >G\u00fcncel Bir Gelir Analizinde Neler \u0130stenmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Sikca_Sorulan_Sorular\" >S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#Kaynak_ve_Arsiv_Yontemi\" >Kaynak ve Ar\u015fiv Y\u00f6ntemi<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizli_Ozet\"><\/span>H\u0131zl\u0131 \u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Ba\u015fl\u0131k<\/th><th>Ar\u015fivin kapsam\u0131<\/th><\/tr><\/thead><tbody><tr><td>Yay\u0131n d\u00f6nemi<\/td><td>\u015eubat 2024<\/td><\/tr><tr><td>Konu<\/td><td>Oyun d\u0131\u015f\u0131 uygulamalarda kullan\u0131c\u0131 ba\u015f\u0131na gelir aktar\u0131m\u0131<\/td><\/tr><tr><td>Do\u011frulama s\u0131n\u0131r\u0131<\/td><td>Ham ma\u011faza verileri, \u00fclke kapsam\u0131 ve \u00f6l\u00e7\u00fcm ayr\u0131nt\u0131lar\u0131 elimizde bulunmuyor<\/td><\/tr><tr><td>Kullan\u0131m amac\u0131<\/td><td>Ge\u00e7mi\u015f yay\u0131n\u0131 incelemek; g\u00fcncel gelir tahmini yapmak de\u011fil<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onceki_Yazida_Aktarilan_2024_Tablosu\"><\/span>\u00d6nceki Yaz\u0131da Aktar\u0131lan 2024 Tablosu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-1024x575.png\" alt=\"En Y\u00fcksek Kazan\u00e7 Elde Eden Mobil Uygulamalar\" class=\"wp-image-28923\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-1024x575.png 1024w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-300x168.png 300w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-768x431.png 768w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-1536x862.png 1536w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-730x410.png 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-350x196.png 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc-1100x617.png 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2024\/02\/oyun-disi-uygulamalarda-en-yuksek-kazanc.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mobil Uygulamalarda Kullan\u0131c\u0131 Ba\u015f\u0131 Kazan\u00e7<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Uygulama<\/th><th>Platform<\/th><th>\u00d6nceki yay\u0131nda ARPU ($) olarak aktar\u0131lan de\u011fer<\/th><\/tr><tr><td>TikTok<\/td><td>Google Play<\/td><td>0,23<\/td><\/tr><tr><td>TikTok<\/td><td>App Store<\/td><td>0,23<\/td><\/tr><tr><td>YouTube<\/td><td>Google Play<\/td><td>0,04<\/td><\/tr><tr><td>YouTube<\/td><td>App Store<\/td><td>0,04<\/td><\/tr><tr><td>Google One<\/td><td>Google Play<\/td><td>0,03<\/td><\/tr><tr><td>Google One<\/td><td>App Store<\/td><td>0,03<\/td><\/tr><tr><td>Tinder<\/td><td>Google Play<\/td><td>0,02<\/td><\/tr><tr><td>Tinder<\/td><td>App Store<\/td><td>0,02<\/td><\/tr><tr><td>Spotify<\/td><td>Google Play<\/td><td>0,02<\/td><\/tr><tr><td>Spotify<\/td><td>App Store<\/td><td>0,02<\/td><\/tr><tr><td>Netflix<\/td><td>Google Play<\/td><td>0,02<\/td><\/tr><tr><td>Netflix<\/td><td>App Store<\/td><td>0,02<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">2024 aktar\u0131m\u0131 \u2014 ba\u011f\u0131ms\u0131z olarak yeniden \u00f6l\u00e7\u00fclmemi\u015f tarihsel de\u011ferler<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tablo de\u011ferlendirmesi:<\/strong> Bu say\u0131lar \u00f6nceki yay\u0131ndaki bi\u00e7imleriyle korunmu\u015ftur. \u0130ki ma\u011faza i\u00e7in ayn\u0131 tutarlar\u0131n yaz\u0131lmas\u0131, ma\u011fazalar\u0131n ger\u00e7ek gelirlerinin veya kullan\u0131c\u0131 kitlelerinin e\u015fit oldu\u011funu kan\u0131tlamaz. Ham veri ve y\u00f6ntem a\u00e7\u0131klamas\u0131 olmadan platformlar aras\u0131 kesin bir sonu\u00e7 \u00e7\u0131karm\u0131yoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bu_Verilerden_Hangi_Sonuclar_Cikarilamaz\"><\/span>Bu Verilerden Hangi Sonu\u00e7lar \u00c7\u0131kar\u0131lamaz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tek bir d\u00f6neme ait payla\u015f\u0131m, kullan\u0131c\u0131 ba\u015f\u0131na gelirin y\u0131llar i\u00e7inde artt\u0131\u011f\u0131n\u0131 g\u00f6stermeye yetmez. Art\u0131\u015f de\u011ferlendirmesi i\u00e7in ayn\u0131 y\u00f6ntemle haz\u0131rlanm\u0131\u015f en az iki kar\u015f\u0131la\u015ft\u0131r\u0131labilir d\u00f6nem gerekir. Ayn\u0131 \u015fekilde, kullan\u0131c\u0131 ba\u015f\u0131na gelirden bir geli\u015ftiricinin eline ge\u00e7ecek net tutar do\u011frudan hesaplanamaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam, abonelik ve uygulama i\u00e7i sat\u0131n alma gelirleri ayr\u0131 kapsamlar olu\u015fturabilir. Aktif kullan\u0131c\u0131, kurulum ve yaln\u0131zca \u00f6deme yapan kullan\u0131c\u0131 say\u0131s\u0131 da farkl\u0131 paydalard\u0131r. \u00d6l\u00e7\u00fcm d\u00f6nemi, b\u00f6lge, platform ve gelir kapsam\u0131 belirtilmeden bu tablodan yeni bir uygulama i\u00e7in b\u00fct\u00e7e veya gelir beklentisi \u00fcretmek uygun de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arsivden_yeni_bir_uygulamaya_gelir_tahmini_yapilir_mi\"><\/span>Ar\u015fivden yeni bir uygulamaya gelir tahmini yap\u0131l\u0131r m\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tablodaki bir de\u011feri yeni uygulaman\u0131z\u0131n beklenen kullan\u0131c\u0131 say\u0131s\u0131yla \u00e7arpmak g\u00fcvenilir bir tahmin \u00fcretmez. \u00d6nce gelirin hangi d\u00f6nem ve \u00fclkede, hangi kullan\u0131c\u0131 tan\u0131m\u0131yla \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc bilinmelidir. Daha sonra kendi \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in ayr\u0131 varsay\u0131mlar ve giderler yaz\u0131lmal\u0131d\u0131r. Belirsiz bir h\u00fccreyi tahminle doldurmak yerine \u201cveri yok\u201d olarak i\u015faretlemek, eski say\u0131lara ger\u00e7ekte sahip olmad\u0131klar\u0131 kesinli\u011fi y\u00fcklemeyi \u00f6nler. Bu kontrol, 1 Kas\u0131m 2026 tarihinde ar\u015fiv rakamlar\u0131 de\u011fi\u015ftirilmeden yap\u0131ld\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guncel_Bir_Gelir_Analizinde_Neler_Istenmeli\"><\/span>G\u00fcncel Bir Gelir Analizinde Neler \u0130stenmeli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Gerekli bilgi<\/th><th>Neyi a\u00e7\u0131kl\u0131\u011fa kavu\u015fturur?<\/th><\/tr><\/thead><tbody><tr><td>\u00d6l\u00e7\u00fcm ba\u015flang\u0131c\u0131 ve biti\u015fi<\/td><td>Ayl\u0131k veri ile ya\u015fam boyu verinin ayr\u0131m\u0131n\u0131<\/td><\/tr><tr><td>Aktif kullan\u0131c\u0131 tan\u0131m\u0131<\/td><td>Hesab\u0131n ki\u015fi, cihaz veya ba\u015fka bir gruba g\u00f6re yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131n\u0131<\/td><\/tr><tr><td>Gelir kalemleri<\/td><td>Reklam, abonelik ve sat\u0131n alma kapsam\u0131n\u0131<\/td><\/tr><tr><td>\u0130ade ve kesintiler<\/td><td>Br\u00fct gelir ile net tahsilat\u0131n ayr\u0131m\u0131n\u0131<\/td><\/tr><tr><td>Y\u00f6ntem ve \u00f6rneklem<\/td><td>Di\u011fer uygulamalarla kar\u015f\u0131la\u015ft\u0131rman\u0131n s\u0131n\u0131rlar\u0131n\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00fcl ve tamamen varsay\u0131msal \u00f6rnekler i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarin-aylik-kullanici-basina-gelirleri-2024\/\">ARPU ve ARPPU hesaplama rehberine<\/a> ge\u00e7ebilirsiniz. Kullan\u0131c\u0131 ilgisine ili\u015fkin farkl\u0131 \u00f6l\u00e7\u00fcmler <a href=\"https:\/\/www.karekod.org\/blog\/en-cok-indirilen-uygulamalar\/\">en \u00e7ok indirilen uygulamalar<\/a> ve <a href=\"https:\/\/www.karekod.org\/blog\/turkiyede-en-cok-indirilen-finans-uygulamalari\/\">T\u00fcrkiye\u2019de en \u00e7ok indirilen finans uygulamalar\u0131<\/a> yaz\u0131lar\u0131nda ele al\u0131n\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sikca_Sorulan_Sorular\"><\/span>S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Bu tablo 2026 uygulama gelirlerini g\u00f6steriyor mu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. Sayfa 2024 d\u00f6nemindeki \u00f6nceki yay\u0131n\u0131n aktar\u0131m\u0131n\u0131 ar\u015fivler. G\u00fcncel kazan\u00e7 listesi olarak kullan\u0131lmamal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tablodan bir uygulaman\u0131n toplam geliri hesaplanabilir mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7\u00fcm d\u00f6nemi ve ayn\u0131 kapsam\u0131n kullan\u0131c\u0131 say\u0131s\u0131 bilinmeden hesaplanamaz. Ham veriler ve y\u00f6ntem a\u00e7\u0131klamas\u0131 gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bir uygulaman\u0131n ARPU\u2019su geli\u015ftiricinin net kazanc\u0131 m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. Kullan\u0131c\u0131 ba\u015f\u0131na gelir ile gider ve kesintilerden sonraki net kazan\u00e7 farkl\u0131 \u00f6l\u00e7\u00fcmlerdir.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.karekod.org\/blog\/mobil-uygulamalarda-kullanici-basi-kazanc-ne-kadar\/#sss\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Bu tablo 2026 uygulama gelirlerini g\u00f6steriyor mu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Sayfa 2024 d\u00f6nemindeki \u00f6nceki yay\u0131n\u0131n aktar\u0131m\u0131n\u0131 ar\u015fivler. G\u00fcncel kazan\u00e7 listesi olarak kullan\u0131lmamal\u0131d\u0131r.\"}},{\"@type\":\"Question\",\"name\":\"Tablodan bir uygulaman\u0131n toplam geliri hesaplanabilir mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u00d6l\u00e7\u00fcm d\u00f6nemi ve ayn\u0131 kapsam\u0131n kullan\u0131c\u0131 say\u0131s\u0131 bilinmeden hesaplanamaz. Ham veriler ve y\u00f6ntem a\u00e7\u0131klamas\u0131 gerekir.\"}},{\"@type\":\"Question\",\"name\":\"Bir uygulaman\u0131n ARPU\u2019su geli\u015ftiricinin net kazanc\u0131 m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Kullan\u0131c\u0131 ba\u015f\u0131na gelir ile gider ve kesintilerden sonraki net kazan\u00e7 farkl\u0131 \u00f6l\u00e7\u00fcmlerdir.\"}}]}<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kaynak_ve_Arsiv_Yontemi\"><\/span>Kaynak ve Ar\u015fiv Y\u00f6ntemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nceki yaz\u0131 Erman Kaya\u2019n\u0131n 24 \u015eubat 2024 tarihli payla\u015f\u0131m\u0131na at\u0131f yap\u0131yordu. A\u015fa\u011f\u0131daki kaynak ar\u015fiv amac\u0131yla korunur; veriler ba\u011f\u0131ms\u0131z bi\u00e7imde yeniden \u00f6l\u00e7\u00fclmedi. G\u00fcncelleme yakla\u015f\u0131m\u0131 i\u00e7in <a href=\"https:\/\/www.karekod.org\/blog\/editoryal-ilkeler\/\">Editoryal \u0130lkeler<\/a> sayfas\u0131na bakabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"tr\" dir=\"ltr\">Oyun d\u0131\u015f\u0131 kategorilerde; GooglePlay ve AppStore&#39;dan en y\u00fcksek kazanc\u0131 elde eden mobil uygulamalar\u0131n, ayl\u0131k aktif kullan\u0131c\u0131 ba\u015f\u0131na gelirleri \ud83c\udf0e <a href=\"https:\/\/t.co\/F7eCX928bv\">pic.twitter.com\/F7eCX928bv<\/a><\/p>&mdash; Erman Kaya (@_ErmanKaya) <a href=\"https:\/\/x.com\/_ErmanKaya\/status\/1761212159919366312?ref_src=twsrc%5Etfw\">February 24, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Uygulama Kazan\u00e7lar\u0131 &#8211; Erman Kaya<\/figcaption><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ar\u015fiv notu \u2014 29 Ekim 2026: Bu sayfa, 24 \u015eubat 2024 tarihli mobil uygulama gelir payla\u015f\u0131m\u0131n\u0131n \u00f6nceki yaz\u0131m\u0131zdaki aktar\u0131m\u0131n\u0131 korur. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-28921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobil Uygulama Kazan\u00e7 Verileri: 2024 Ar\u015fivi ve Okuma Notlar\u0131<\/title>\n<meta name=\"description\" content=\"2024 mobil uygulama gelir tablosunun ar\u015fivi. 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