{"id":26507,"date":"2024-08-11T17:23:32","date_gmt":"2024-08-11T14:23:32","guid":{"rendered":"https:\/\/www.karekod.org\/blog\/?p=26507"},"modified":"2026-10-31T18:42:00","modified_gmt":"2026-10-31T15:42:00","slug":"google-ads-reklam-verenlerin-performansi","status":"publish","type":"post","link":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/","title":{"rendered":"Google Ads Performans\u0131: Metrikler ve \u0130yile\u015ftirme Ad\u0131mlar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Google Ads performans\u0131<\/strong>, reklam\u0131n ka\u00e7 t\u0131klama ald\u0131\u011f\u0131 kadar bu t\u0131klamalar\u0131n i\u015fletme i\u00e7in hangi sonucu \u00fcretti\u011fiyle de\u011ferlendirilir. Arama kampanyalar\u0131nda reklam s\u0131ralamas\u0131, reklam ve a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n kalitesi, teklif ve arama ba\u011flam\u0131 birlikte etkilidir. Bu rehber, belirli bir \u201cyeni algoritma\u201d duyurusu yerine kontrol edilebilir performans unsurlar\u0131n\u0131 a\u00e7\u0131klar.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Arama_reklamlarinin_siralamasi_nasil_belirlenir\" >Arama reklamlar\u0131n\u0131n s\u0131ralamas\u0131 nas\u0131l belirlenir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Kalite_Puani_hangi_amacla_kullanilmali\" >Kalite Puan\u0131 hangi ama\u00e7la kullan\u0131lmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Hangi_performans_metrikleri_izlenmeli\" >Hangi performans metrikleri izlenmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Ornek_hesaplama_Tiklama_sayisi_neden_tek_basina_yetmez\" >\u00d6rnek hesaplama: T\u0131klama say\u0131s\u0131 neden tek ba\u015f\u0131na yetmez?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Iyilestirmeye_hangi_sirayla_baslanmali\" >\u0130yile\u015ftirmeye hangi s\u0131rayla ba\u015flanmal\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Sik_sorulan_sorular\" >S\u0131k sorulan sorular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#Yazidaki_mevcut_video\" >Yaz\u0131daki mevcut video<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arama_reklamlarinin_siralamasi_nasil_belirlenir\"><\/span>Arama reklamlar\u0131n\u0131n s\u0131ralamas\u0131 nas\u0131l belirlenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads\u2019te Reklam S\u0131ralamas\u0131 (Ad Rank), reklam\u0131n g\u00f6sterilmeye uygunlu\u011funu ve di\u011fer reklamlar aras\u0131ndaki konumunu belirler. Ba\u015fl\u0131ca unsurlar teklif, reklam ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 kalitesi, s\u0131ralama e\u015fikleri, a\u00e7\u0131k art\u0131rmadaki rekabet, araman\u0131n ba\u011flam\u0131 ve reklam \u00f6\u011felerinin beklenen etkisidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcnl\u00fck b\u00fct\u00e7e ile teklif ayn\u0131 \u015fey de\u011fildir. B\u00fct\u00e7e kampanya harcamas\u0131n\u0131 y\u00f6netir; daha y\u00fcksek b\u00fct\u00e7e tek ba\u015f\u0131na daha \u00fcst reklam konumu sa\u011flamaz. S\u0131ralama her a\u00e7\u0131k art\u0131rmada yeniden de\u011ferlendirilebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-1024x683.jpg\" alt=\"algoritma\" class=\"wp-image-26510\" srcset=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-1024x683.jpg 1024w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-300x200.jpg 300w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-768x512.jpg 768w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-730x487.jpg 730w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-350x233.jpg 350w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma-1100x733.jpg 1100w, https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/algoritma.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Google Ads Reklam Verenlerin Performans\u0131<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kalite_Puani_hangi_amacla_kullanilmali\"><\/span>Kalite Puan\u0131 hangi ama\u00e7la kullan\u0131lmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kalite Puan\u0131, Arama A\u011f\u0131 anahtar kelimeleri i\u00e7in 1\u201310 \u00f6l\u00e7e\u011finde bir te\u015fhis g\u00f6stergesidir. Beklenen t\u0131klama oran\u0131, reklam alaka d\u00fczeyi ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi bile\u015fenlerinden yararlan\u0131r. Puan\u0131n kendisi a\u00e7\u0131k art\u0131rmaya do\u011frudan giren bir de\u011fer veya i\u015fletme ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7en ana performans g\u00f6stergesi de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin \u201cayn\u0131 g\u00fcn \u00e7i\u00e7ek teslimat\u0131\u201d arayan bir kullan\u0131c\u0131, reklam\u0131 t\u0131klad\u0131\u011f\u0131nda teslimat b\u00f6lgesini ve ko\u015fullar\u0131n\u0131 kolayca g\u00f6rebilmelidir. Genel bir ana sayfaya g\u00f6nderilip ilgili hizmeti yeniden aramak zorunda kalmas\u0131, reklam ile sayfa aras\u0131ndaki uyumu zay\u0131flat\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hangi_performans_metrikleri_izlenmeli\"><\/span>Hangi performans metrikleri izlenmeli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metrik<\/th><th>Ne g\u00f6sterir?<\/th><th>Nas\u0131l yorumlanmal\u0131?<\/th><\/tr><\/thead><tbody><tr><td>T\u0131klama oran\u0131 (CTR)<\/td><td>T\u0131klama \/ g\u00f6sterim \u00d7 100<\/td><td>\u0130lgi hakk\u0131nda ipucu verir; sat\u0131\u015f ba\u015far\u0131s\u0131 anlam\u0131na gelmez.<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/td><td>D\u00f6n\u00fc\u015f\u00fcm \/ uygun etkile\u015fim \u00d7 100<\/td><td>Se\u00e7ilen d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekten hedeflenen i\u015flem oldu\u011funu kontrol edin.<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na maliyet<\/td><td>Maliyet \/ d\u00f6n\u00fc\u015f\u00fcm<\/td><td>Benzer hedef ve \u00f6l\u00e7\u00fcm ayarlar\u0131na sahip kampanyalar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm de\u011feri \/ maliyet<\/td><td>Atanan toplam d\u00f6n\u00fc\u015f\u00fcm de\u011feri \/ reklam maliyeti<\/td><td>De\u011ferler do\u011fru de\u011filse yorum yan\u0131lt\u0131c\u0131 olur; oran net k\u00e2r\u0131 g\u00f6stermez.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_hesaplama_Tiklama_sayisi_neden_tek_basina_yetmez\"><\/span>\u00d6rnek hesaplama: T\u0131klama say\u0131s\u0131 neden tek ba\u015f\u0131na yetmez?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Varsay\u0131msal bir kampanyada 10.000 g\u00f6sterim, 500 t\u0131klama, 20 sat\u0131n alma ve 4.000 TL reklam harcamas\u0131 olsun. T\u0131klama oran\u0131 %5, t\u00fcm t\u0131klamalar\u0131n \u00f6l\u00e7\u00fcme uygun oldu\u011fu varsay\u0131m\u0131yla d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %4 ve sat\u0131n alma ba\u015f\u0131na reklam maliyeti 200 TL olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131n almalar\u0131n toplam d\u00f6n\u00fc\u015f\u00fcm de\u011feri 16.000 TL olarak kaydedildiyse de\u011fer\/maliyet oran\u0131 4\u2019t\u00fcr; y\u00fczdeyle %400 ROAS ifade eder. \u00dcr\u00fcn maliyeti, vergi, iade ve operasyon giderleri bu hesapta yer almad\u0131\u011f\u0131ndan, 16.000 TL\u2019yi k\u00e2r olarak de\u011ferlendirmemek gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iyilestirmeye_hangi_sirayla_baslanmali\"><\/span>\u0130yile\u015ftirmeye hangi s\u0131rayla ba\u015flanmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6l\u00e7\u00fcm\u00fc kontrol edin:<\/strong> Sat\u0131\u015f veya nitelikli talep i\u015fleminin do\u011fru say\u0131ld\u0131\u011f\u0131n\u0131, ayn\u0131 i\u015flemin yanl\u0131\u015fl\u0131kla tekrarlanmad\u0131\u011f\u0131n\u0131 inceleyin.<\/li>\n\n\n<li><strong>Arama niyetini inceleyin:<\/strong> Reklam\u0131n hangi sorgularla g\u00f6sterildi\u011fini de\u011ferlendirin. \u0130\u015fletmenizle ilgisiz sorgular\u0131 ay\u0131r\u0131n.<\/li>\n\n\n<li><strong>Reklam ile sayfay\u0131 e\u015fle\u015ftirin:<\/strong> \u00dccret, stok, hizmet b\u00f6lgesi ve teklif ko\u015fullar\u0131 iki tarafta tutarl\u0131 olsun.<\/li>\n\n\n<li><strong>Mobil ak\u0131\u015f\u0131 deneyin:<\/strong> Formu, ileti\u015fim d\u00fc\u011fmesini ve \u00f6deme ad\u0131m\u0131n\u0131 ger\u00e7ek bir telefon ekran\u0131nda kontrol edin.<\/li>\n\n\n<li><strong>De\u011fi\u015fiklikleri kaydedin:<\/strong> Ayn\u0131 anda \u00e7ok say\u0131da ayar\u0131 de\u011fi\u015ftirmek yerine hangi de\u011fi\u015fikli\u011fin sonucunu \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fcz\u00fc belirleyin. D\u00f6n\u00fc\u015f\u00fcm gecikmesini hesaba kat\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sik_sorulan_sorular\"><\/span>S\u0131k sorulan sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kalite Puan\u0131 y\u00fckselirse d\u00f6n\u00fc\u015f\u00fcm kesin artar m\u0131?<\/strong> Hay\u0131r. Reklam\u0131n uygunlu\u011fu ile \u00fcr\u00fcn\u00fcn fiyat\u0131, stok durumu ve sat\u0131n alma s\u00fcreci farkl\u0131 unsurlard\u0131r. Puan\u0131, d\u00f6n\u00fc\u015f\u00fcm ve maliyet verileriyle birlikte de\u011ferlendirin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Her sekt\u00f6r i\u00e7in ge\u00e7erli bir CTR hedefi var m\u0131?<\/strong> Tek bir oran\u0131 b\u00fct\u00fcn kampanyalara ba\u015far\u0131 e\u015fi\u011fi olarak uygulamay\u0131n. Marka aramas\u0131, genel arama ve farkl\u0131 kampanya t\u00fcrlerinin ko\u015fullar\u0131 de\u011fi\u015fir; kar\u015f\u0131la\u015ft\u0131rma ba\u011flam\u0131n\u0131 sabit tutun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yazidaki_mevcut_video\"><\/span>Yaz\u0131daki mevcut video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Engage with your customers without third-party cookies | Advertiser Privacy Q&amp;A\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9eEpEDjrg1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Google Advertiser Privarcy &#8211; Google Ads Reklam Verenlerin Performans\u0131<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili Ba\u011flant\u0131lar;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.karekod.org\/blog\/google-ceviri\/\">Google \u00c7eviri<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.karekod.org\/blog\/google-pagespeed-seo-2023\/\">Google PageSpeed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads performans\u0131, reklam\u0131n ka\u00e7 t\u0131klama ald\u0131\u011f\u0131 kadar bu t\u0131klamalar\u0131n i\u015fletme i\u00e7in hangi sonucu \u00fcretti\u011fiyle de\u011ferlendirilir. Arama kampanyalar\u0131nda reklam s\u0131ralamas\u0131, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-26507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek<\/title>\n<meta name=\"description\" content=\"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek\" \/>\n<meta property=\"og:description\" content=\"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/\" \/>\n<meta property=\"og:site_name\" content=\"Karekod Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KarekodBlog\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mentor.perplexed\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-11T14:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-31T15:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Muharrem Emino\u011flu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MentorPerplexed\" \/>\n<meta name=\"twitter:site\" content=\"@karekodblog\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muharrem Emino\u011flu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/\"},\"author\":{\"name\":\"Muharrem Emino\u011flu\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/person\\\/8c87c879aca1c63c7438bf937a5da8bd\"},\"headline\":\"Google Ads Performans\u0131: Metrikler ve \u0130yile\u015ftirme Ad\u0131mlar\u0131\",\"datePublished\":\"2024-08-11T14:23:32+00:00\",\"dateModified\":\"2026-10-31T15:42:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Ads-Reklam-Verenlerin-Performansi.webp\",\"articleSection\":[\"Teknoloji\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/\",\"name\":\"Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Ads-Reklam-Verenlerin-Performansi.webp\",\"datePublished\":\"2024-08-11T14:23:32+00:00\",\"dateModified\":\"2026-10-31T15:42:00+00:00\",\"description\":\"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Ads-Reklam-Verenlerin-Performansi.webp\",\"contentUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Google-Ads-Reklam-Verenlerin-Performansi.webp\",\"width\":1200,\"height\":800,\"caption\":\"Google Ads Reklam Verenlerin Performans\u0131\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/google-ads-reklam-verenlerin-performansi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teknoloji\",\"item\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/category\\\/teknoloji\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Ads Performans\u0131: Metrikler ve \u0130yile\u015ftirme Ad\u0131mlar\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\",\"name\":\"Karekod Blog\",\"description\":\"Alkol fiyatlar\u0131, g\u00fcncel haberler ve t\u00fcketici rehberleri.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#organization\",\"name\":\"Karekod Blog\",\"alternateName\":\"Karekod Haber\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-logo.webp\",\"contentUrl\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/cropped-logo.webp\",\"width\":512,\"height\":384,\"caption\":\"Karekod Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KarekodBlog\\\/\",\"https:\\\/\\\/x.com\\\/karekodblog\",\"https:\\\/\\\/www.instagram.com\\\/karekod.blog\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/karekodblog\\\/\",\"https:\\\/\\\/tr.pinterest.com\\\/karekodblog\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@KarekodBlog\",\"https:\\\/\\\/www.tumblr.com\\\/karekodblog\",\"https:\\\/\\\/karekod.medium.com\\\/\",\"https:\\\/\\\/www.diigo.com\\\/user\\\/karekod\",\"https:\\\/\\\/mastodon.social\\\/@karekod\",\"https:\\\/\\\/vk.com\\\/karekod\",\"https:\\\/\\\/flipboard.com\\\/@karekod\",\"https:\\\/\\\/www.quora.com\\\/profile\\\/Karekod-Haber\",\"https:\\\/\\\/note.com\\\/karekod\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/karekod-blog\\\/\",\"https:\\\/\\\/www.reddit.com\\\/r\\\/guncelfiyatlar\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/#\\\/schema\\\/person\\\/8c87c879aca1c63c7438bf937a5da8bd\",\"name\":\"Muharrem Emino\u011flu\",\"pronouns\":\"he\\\/him\",\"description\":\"Muharrem Emino\u011flu, 2002 y\u0131l\u0131ndan bu yana web teknolojileri, dijital yay\u0131nc\u0131l\u0131k, SEO, organik trafik geli\u015ftirme ve i\u00e7erik stratejisi alanlar\u0131nda \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmektedir. Karekod.org ve Karekod Blog\u2019un yay\u0131n s\u00fcre\u00e7leri, SEO stratejisi, veri odakl\u0131 i\u00e7erik geli\u015ftirme ve dijital g\u00f6r\u00fcn\u00fcrl\u00fck \u00e7al\u0131\u015fmalar\u0131ndan sorumludur.\",\"sameAs\":[\"https:\\\/\\\/www.karekod.org\",\"https:\\\/\\\/www.facebook.com\\\/mentor.perplexed\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mentorperplexed\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/eminoglu\",\"https:\\\/\\\/www.pinterest.de\\\/dijitalmenu\\\/\",\"https:\\\/\\\/x.com\\\/MentorPerplexed\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_vI-xTP9NegNfIqSGoesGg\",\"https:\\\/\\\/qrmenu.tumblr.com\\\/\"],\"url\":\"https:\\\/\\\/www.karekod.org\\\/blog\\\/yazar\\\/muharrem-eminoglu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek","description":"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/","og_locale":"tr_TR","og_type":"article","og_title":"Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek","og_description":"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.","og_url":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/","og_site_name":"Karekod Blog","article_publisher":"https:\/\/www.facebook.com\/KarekodBlog\/","article_author":"https:\/\/www.facebook.com\/mentor.perplexed\/","article_published_time":"2024-08-11T14:23:32+00:00","article_modified_time":"2026-10-31T15:42:00+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp","type":"image\/webp"}],"author":"Muharrem Emino\u011flu","twitter_card":"summary_large_image","twitter_creator":"@MentorPerplexed","twitter_site":"@karekodblog","twitter_misc":{"Yazan:":"Muharrem Emino\u011flu","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#article","isPartOf":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/"},"author":{"name":"Muharrem Emino\u011flu","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/person\/8c87c879aca1c63c7438bf937a5da8bd"},"headline":"Google Ads Performans\u0131: Metrikler ve \u0130yile\u015ftirme Ad\u0131mlar\u0131","datePublished":"2024-08-11T14:23:32+00:00","dateModified":"2026-10-31T15:42:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/"},"wordCount":754,"commentCount":0,"publisher":{"@id":"https:\/\/www.karekod.org\/blog\/#organization"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp","articleSection":["Teknoloji"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/","url":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/","name":"Google Ads Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? Metrikler ve \u00d6rnek","isPartOf":{"@id":"https:\/\/www.karekod.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#primaryimage"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp","datePublished":"2024-08-11T14:23:32+00:00","dateModified":"2026-10-31T15:42:00+00:00","description":"Google Ads performans\u0131n\u0131 CTR, d\u00f6n\u00fc\u015f\u00fcm maliyeti ve ROAS ile de\u011ferlendirin. Kalite Puan\u0131n\u0131n rol\u00fc, \u00f6rnek hesaplama ve iyile\u015ftirme ad\u0131mlar\u0131.","breadcrumb":{"@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#primaryimage","url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp","contentUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2023\/11\/Google-Ads-Reklam-Verenlerin-Performansi.webp","width":1200,"height":800,"caption":"Google Ads Reklam Verenlerin Performans\u0131"},{"@type":"BreadcrumbList","@id":"https:\/\/www.karekod.org\/blog\/google-ads-reklam-verenlerin-performansi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.karekod.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Teknoloji","item":"https:\/\/www.karekod.org\/blog\/category\/teknoloji\/"},{"@type":"ListItem","position":3,"name":"Google Ads Performans\u0131: Metrikler ve \u0130yile\u015ftirme Ad\u0131mlar\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.karekod.org\/blog\/#website","url":"https:\/\/www.karekod.org\/blog\/","name":"Karekod Blog","description":"Alkol fiyatlar\u0131, g\u00fcncel haberler ve t\u00fcketici rehberleri.","publisher":{"@id":"https:\/\/www.karekod.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.karekod.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.karekod.org\/blog\/#organization","name":"Karekod Blog","alternateName":"Karekod Haber","url":"https:\/\/www.karekod.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/01\/cropped-logo.webp","contentUrl":"https:\/\/www.karekod.org\/blog\/wp-content\/uploads\/2025\/01\/cropped-logo.webp","width":512,"height":384,"caption":"Karekod Blog"},"image":{"@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KarekodBlog\/","https:\/\/x.com\/karekodblog","https:\/\/www.instagram.com\/karekod.blog\/","https:\/\/www.linkedin.com\/company\/karekodblog\/","https:\/\/tr.pinterest.com\/karekodblog\/","https:\/\/www.youtube.com\/@KarekodBlog","https:\/\/www.tumblr.com\/karekodblog","https:\/\/karekod.medium.com\/","https:\/\/www.diigo.com\/user\/karekod","https:\/\/mastodon.social\/@karekod","https:\/\/vk.com\/karekod","https:\/\/flipboard.com\/@karekod","https:\/\/www.quora.com\/profile\/Karekod-Haber","https:\/\/note.com\/karekod","https:\/\/www.linkedin.com\/in\/karekod-blog\/","https:\/\/www.reddit.com\/r\/guncelfiyatlar\/"]},{"@type":"Person","@id":"https:\/\/www.karekod.org\/blog\/#\/schema\/person\/8c87c879aca1c63c7438bf937a5da8bd","name":"Muharrem Emino\u011flu","pronouns":"he\/him","description":"Muharrem Emino\u011flu, 2002 y\u0131l\u0131ndan bu yana web teknolojileri, dijital yay\u0131nc\u0131l\u0131k, SEO, organik trafik geli\u015ftirme ve i\u00e7erik stratejisi alanlar\u0131nda \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmektedir. Karekod.org ve Karekod Blog\u2019un yay\u0131n s\u00fcre\u00e7leri, SEO stratejisi, veri odakl\u0131 i\u00e7erik geli\u015ftirme ve dijital g\u00f6r\u00fcn\u00fcrl\u00fck \u00e7al\u0131\u015fmalar\u0131ndan sorumludur.","sameAs":["https:\/\/www.karekod.org","https:\/\/www.facebook.com\/mentor.perplexed\/","https:\/\/www.instagram.com\/mentorperplexed\/","https:\/\/www.linkedin.com\/in\/eminoglu","https:\/\/www.pinterest.de\/dijitalmenu\/","https:\/\/x.com\/MentorPerplexed","https:\/\/www.youtube.com\/channel\/UC_vI-xTP9NegNfIqSGoesGg","https:\/\/qrmenu.tumblr.com\/"],"url":"https:\/\/www.karekod.org\/blog\/yazar\/muharrem-eminoglu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts\/26507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/comments?post=26507"}],"version-history":[{"count":0,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/posts\/26507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/media\/26509"}],"wp:attachment":[{"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/media?parent=26507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/categories?post=26507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karekod.org\/blog\/wp-json\/wp\/v2\/tags?post=26507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}